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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Books  |  Marketing  |  Marketing Lessons from the Grateful Dead

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s new book releases today. I received an early copy and read it in two sittings. Yes, I am a Seth Godin fan having read all his books and every blog post he’s written since about 2004. This Is Marketing is Seth’s best book because it’s written for people who think they already know about marketing. It’s written for today’s era of polarization and spin. It’s written to help us all get back to basics.

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Best Practices  |  Personal branding  |  Public Speaking  |  Thought Leadership  |  Twitter

12 Ways to Make Your Webinar Presentations WAY More Effective

Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience.

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Book Reviews  |  Personal branding  |  Social Media

Can You Hear Me? How to Connect with People in a Virtual World

Humans are hardwired to connect with each other using many different in-person cues including tone of voice, a lift of an eyebrow, a shake of the head, and other things we don’t quite understand like air pressure changes. But the nuance, emotion, and detail that helps us to understand deeply is mostly lost in our virtual world of email, telephone, webcams, text messaging, and online content. That’s a huge problem that leads to boredom, lack of clear communications, and perhaps even our increasingly polarized political world.

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Best Practices  |  Personal branding  |  Social Media  |  Thought Leadership  |  writing

5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development.

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Marketing  |  Music  |  Sonic Branding

How To Use Music and Sonic Branding to Create a Memorable Identity

While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes.  My friend and collaborator Juanito Pascual and I delivered a talk on Sonic Branding at IMPACT Live in August 2018. This is the video from that talk.

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Best Practices  |  Brand Journalism  |  Buyer Persona  |  Case Studies  |  Marketing  |  Master Newsjacking course  |  Social Media

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years.

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Advertising  |  Brand Journalism  |  Buyer Persona  |  Marketing  |  YouTube

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.

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Brand Journalism  |  Media Relations  |  Public Relations

Public Relations Vs Media Relations

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content -- videos, podcasts, ebooks, white papers, photos, infographics, and much more -- and then have that information shared in social networks. Yet many organizations are still acting as if the only way to reach an audience is to use the media as a mouthpiece.

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Marketing  |  Newsjacking  |  Viral Marketing  |  World Wide Rave

How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?

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Marketing  |  Newsjacking  |  Personal branding  |  Public Speaking

How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk.

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Media Relations  |  Public Relations  |  Research and Analysis

Nike Stokes Controversy With Kaepernick Just Do It Advertisement

Nike stoked controversy this week with a new advertisement in the company’s ongoing “Just Do It” campaign featuring Colin Kaepernick, the NFL football player who in 2016 chose not to stand for the playing of the national anthem to protest racial injustice. The ad is a gutsy move by Nike because of the controversy surrounding Kaepernick. 

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Best Practices  |  Worst Practices

Eliminate Television And You Can Do Anything!

Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us.

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Best Practices  |  Master Newsjacking course  |  Worst Practices

NOW Is The Time To Begin

Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for massive business change, the key execution. You must start. Now.

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Best Practices  |  Brand Journalism  |  Case Studies  |  Crowdsource  |  Master Newsjacking course  |  Newsjacking  |  Viral Marketing

How Creative Commons Helped Spread My Ideas To Millions Of People!

I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

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Brand Journalism  |  Viral Marketing  |  copywriting  |  ebooks  |  writing

How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales!

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Best Practices  |  Brand Journalism  |  Case Studies  |  Marketing  |  Thought Leadership  |  ebooks

Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author.

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Best Practices  |  Marketing  |  white papers

Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all.

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Best Practices  |  Case Studies  |  Worst Practices

How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel.

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Advertising  |  Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  Worst Practices

Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. 

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Case Studies  |  Music  |  Research and Analysis

Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)

This summer I’ve seen some great live music including Eminem, St. Vincent, Beck, Aerosmith, and Ryan Adams (covering the entire Rolling Stones Exile on Main Street album). Two bands I saw stuck me as a fascinating contrast of performance styles: U2 and Dead and Company. It got me thinking about how we work no matter our profession.

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Research and Analysis  |  Social Media

Few Professionals Are Happy With Social Networks

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating.

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Advertising  |  Marketing  |  Worst Practices  |  copywriting  |  writing

Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale.

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Case Studies  |  Marketing  |  Newsjacking  |  Worst Practices

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh.

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Best Practices  |  Business to Business  |  Marketing  |  Sales Strategies

Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 - 10, 2019.

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Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  Social Media  |  Worst Practices

When The Boss Says "No!" To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?”

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Best Practices  |  copywriting

A GDPR Email That I Love!

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25.

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Best Practices  |  Sales Strategies  |  Social Media  |  Worst Practices

Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find?

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Best Practices  |  Business to Business  |  Corporate blogging  |  Social Media

In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen by as many people as they used to be. Hundreds of people have told me they experience the same.

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New Rules of Sales & Service  |  Sales Strategies  |  Worst Practices

Maybe Your Sales VP Is The Problem

We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with.  The problem is that sales VPs and sales managers typically learned how to sell before the revolution and many insist on managing their teams based on the old rules that worked for them. 

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Advertising  |  Case Studies  |  Facebook  |  Social Media

Is Facebook Protecting Your Information Now?

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed.

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Case Studies  |  Newsjacking  |  Sales Strategies  |  Thought Leadership

Expert Witnesses Find New Business By Newsjacking

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right.

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Best Practices  |  Case Studies  |  Facebook

Blockchain Based Social Networking Can Learn From Estonian Healthcare

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life.

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Crowdsource  |  Facebook  |  Research and Analysis

Blockchain Social Network To Replace Facebook A Long Way Off

Last week I wrote about my personal relationship with Facebook over the past decade. In my post I concluded I no longer trust the company. Many people jumped in who agree. Some wanted to know what we can do about it. Is there an alternative?

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Advertising  |  Case Studies  |  Facebook  |  Media Relations

Can We No Longer Trust Facebook?

Facebook has been in the news a lot in 2018, and it hasn’t been good. First, the company was under fire for allowing Russian operatives to purchase Facebook ads to influence the 2016 U.S Presidential election. Then it emerged that Cambridge Analytica, a political data firm, gained access to private information on more than 50 million Facebook users. Yes, the problems were bad. But worse, Facebook hasn’t been completely open and honest and transparent as these stories were breaking. I no longer trust Facebook.

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Best Practices  |  Case Studies  |  Marketing

Friendly Service Makes For Great Marketing

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business.

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Case Studies  |  Research and Analysis  |  Social Media  |  Viral Marketing

Marketing Lessons From Failed Social Media Fame In China

My friend Stephen Turban is wicked smart. How smart? Well he’s a recent graduate of Harvard College and a current analytics fellow at McKinsey & Company. But he also speaks and writes Mandarin. Oh, and he’s the author of Your Relationship GPA: Lessons from Harvard students on how to make time for what matters most. So when Stephen wrote the fascinating piece for Tech in Asia titled How this Harvard grad tried (but failed) to become an internet celebrity in China I knew it would be good.

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Best Practices  |  New Rules of Sales & Service  |  Sales Strategies

The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller.

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Case Studies  |  New Rules of Marketing and PR  |  Newsjacking

KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content

It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements.

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Brand Journalism  |  Case Studies  |  Marketing  |  Master Newsjacking course  |  Personal branding  |  Thought Leadership  |  YouTube

Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business.

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Advertising  |  Worst Practices

Better, Faster, Cheaper!

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper!

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Best Practices  |  Case Studies  |  Marketing

My New American Express Business Platinum Card is METAL!

I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex.

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Advertising  |  Best Practices  |  Marketing

Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company:

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New Rules of Sales & Service  |  Worst Practices

As a Top Producing Agent

Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said.

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Best Practices  |  Marketing  |  Newsjacking

Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months.

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Books  |  New Rules of Marketing and PR

The New Rules of Marketing and PR 6th Edition Audiobook Out Now

This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com. 

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Best Practices  |  Research and Analysis  |  Worst Practices

In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always.

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Case Studies  |  Newsjacking

Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017

Oxford Dictionaries announced the shortlist and winner of the Word of the Year for 2017 and I’m stunned that newsjacking, a marketing strategy I popularized, is on the list. Youthquake was selected as this year’s Word of the Year and the shortlist includes Antifa , Broflake, Gorpcore, Kompromat, Milkshake Duck, Newsjacking, Unicorn, and White fragility.

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Best Practices  |  Marketing  |  Search Engine Marketing  |  Worst Practices

Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons.

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Facebook  |  Research and Analysis  |  Social Media  |  Worst Practices

Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality. The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services. 

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Marketing  |  New Rules of Marketing and PR  |  Research and Analysis

Here’s why modern marketing began in 2007

I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device! I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007.

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Best Practices  |  Marketing

Join Me In Panama: Geoversity’s Designing With Nature Event

Geoversity’s The Nature of Business Executive Program 2018 is a five-day experiential and interactive program where “restless creatives” including CEOs, executives, and entrepreneurs team up with business leaders, best-selling authors, artists, musicians, scientists and designers to gain practical insights from nature that will help them drive their businesses to new levels of performance. 

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Best Practices  |  Case Studies  |  Marketing

Snubbing Marketing To Build Fans And Grow Business

I was in Cairo this week for a speaking engagement at The Marketers League and my friend Omar Islam Shalaby invited me to meet him for dinner at U Bistro & Bar. Omar said: “It’s a secret bar in the hippest part of Cairo. You’ll love it.” I was especially intrigued when I got back to my hotel and found that the establishment only has a placeholder website. 

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Case Studies  |  Marketing  |  Newsjacking  |  Search Engine Marketing

Periodic Table of Link Building Includes Newsjacking

Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on the fundamentals needed to achieve success by engaging with contextually relevant websites.” I’m pleased to see that Newsjacking, a concept I pioneered, is one of most important elements in the table.

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Advertising  |  Marketing  |  Research and Analysis

Monetizing Micro-Content: What Marketers Need To Know About Blockchain

I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking about the marketing aspects of the new technology. I sensed this would be big. More than twenty-five years later, marketing has gone through an enormous revolution as a result of the web. Recently, I’ve been thinking a lot about blockchain. I think the technology is coming to marketing soon and has potential to be just as revolutionary as the web has been.

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Public Relations  |  Public Speaking

The White House: Imagining the Greatest PR Job in World

Yesterday I had the incredible honor of visiting the West Wing. It was amazing to see all the recognizable places where history is made! The highlight for me wasn’t seeing the Oval Office, although that was certainly amazing. I was most thrilled to be in the James S. Brady Press Briefing Room where the White House Press Secretary conducts daily briefings.

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Advertising  |  Best Practices  |  Marketing

Content Marketing vs Paid Advertising Relative to Company Growth Phase

I’m frequently asked about advertising on social media sites like Facebook, Twitter, and LinkedIn. While I’m convinced that creating original content and publishing it for free is the best strategy over the long term, I also believe there are times that the advertising programs offered by the social networks including Facebook ads, Twitter ads, LinkedIn ads, and other advertising programs make sense.

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Best Practices  |  Worst Practices

Personalization Is The Enemy Of Serendipity

I’ve noticed that more and more of my online life involves either actual personalization (I make choices of the content I want to consume) or AI generated personalization (such as when Amazon shows me products that it thinks I will like based on my prior spending habits). The problem with more and more personalization is the loss serendipity. It’s important to encounter “happy accidents” and losing those opportunities is a growing problem for all of us.

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Best Practices  |  Case Studies  |  Marketing

How Charlie’s Taxi Competes with Uber

This morning I needed to go from my hotel at Sydney Olympic Park to the Sydney International Airport for a flight to Boston via LAX. I had been in Sydney to speak at Tony Robbins Business Mastery and since I am carrying an oddly shaped road case containing a pop-up display that does not fit into a normal car, I can’t call Uber or use the normal taxi line in front of the hotel. Yesterday, I asked the hotel to call me a “maxi taxi” - a minivan with a large storage area.

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Best Practices  |  Buyer Persona  |  Marketing  |  New Rules of Marketing and PR  |  Sales Strategies

Becoming the Buyer Expert in Your Company

In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t enough. We were finally successful in doing so, but only by becoming the company experts on our buyers.

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Case Studies  |  Newsjacking  |  Public Relations

Newsjacking: The Longhairs Community Stands With Boys Facing Hair Discrimination

“No child should be denied their education due to the length of their hair,” says Chris Healy, co-founder of The Longhairs. As back to school season kicked in, Chris learned of several boys who were told to cut their hair based on school dress codes. This was just the sort of thing that The Longhairs community advocates for and is an excellent opportunity for newsjacking.

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Advertising  |  Best Practices  |  Marketing  |  Search Engine Marketing

Artificial Intelligence In Marketing Is Here Today And You Need To Know About It

At IMPACT Live this summer, I very much enjoyed the talk Paul Roetzer delivered on artificial intelligence in marketing. I had been thinking about the topic a bit, but didn’t know where to start learning. Paul, founder of both PR 20/20 and the Marketing Artificial Intelligence Institute, showed me the way. I was wary digging in on my own because AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago.

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Brand Journalism  |  Marketing  |  New Rules of Marketing and PR  |  New Rules of Sales & Service

In Your Pocket Right Now

You have a printing press, television studio, photo lab, and radio station in your pocket right now.  Your mobile device is an amazing sales and marketing tool and it is available to you 24x7. A few decades ago, such a thing was science fiction. Now it is science fact.

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Best Practices  |  Case Studies  |  Crowdsource  |  Marketing  |  Public Relations  |  Sales Strategies  |  Viral Marketing

Las Vegas Fountains of Bellagio as an Awesome Marketing Asset

I was in Las Vegas last week speaking on New Marketing Mastery at Tony Robbins Business Mastery and as always when I’m in town I take in the Fountains of Bellagio multiple times. The free show happens many times per day and is one of the top attractions in the city, driving people into the luxury hotel’s high-end shops, restaurants, and casino tables. I was thinking about how the Fountains of Bellagio are a perfect bricks and mortar metaphor for giving away content on the web to drive people to your virtual storefront.

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Business to Business  |  New Rules of Sales & Service  |  Personal branding  |  Sales Strategies  |  Social Media  |  Worst Practices

12 Examples of How NOT to Use LinkedIn for Social Selling

Sales on social networking sites like LinkedIn can be tricky for people who are accustomed to the typically aggressive interruption style approach because online communities disdain overt commercial messages. Over the past several months, I’ve collected some of the ineffective ways people have used LinkedIn messaging to reach me and I include 12 of them here together with commentary on each.

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Best Practices  |  Case Studies  |  New Rules of Marketing and PR  |  Sales Strategies  |  Social Media

How to Use Snapchat for Business and Finance

In the past year or so, live-streaming and short-form video applications for smartphones have become exciting new ways to share interesting aspects of life and business and gain new followers and customers as a result. The most popular applications include Instagram video, Twitter video, Snapchat Stories, and Facebook Live. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released July 31, I share how Rebecca Korn, a financial advisor and business strategist with Northwestern Mutual, uses Snapchat to generate new business.

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Best Practices  |  Case Studies  |  New Rules of Marketing and PR  |  Research and Analysis  |  Social Media  |  Twitter

American Airlines Integrates Social Media From Reservation Agents Up To The CEO

American Airlines is an amazing example of the new rules of marketing and public relations at work throughout an organization. Recently, I went to the company’s Dallas headquarters to learn how the airline uses real-time social networking to communicate with customers. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released this week, I share how important real-time customer communications are for running the entire airline all the way up to the CEO.

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Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  Public Relations

The New 6th Edition of The New Rules of Marketing & PR Shipping Now

The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy. I’m excited that the newly updated 6th edition is out in the next few days in the USA and will soon reach other countries around the world.

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Case Studies  |  Worst Practices

American Express “Respect Your Privacy”? Only For 3 or 5 Years.

I signed up for an American Express card when I started my first job after university and I am proudly “member since” 1983. About 15 years ago added a Business Platinum American Express Card account as well. I’ve had excellent service with Amex. But I was very surprised to receive communications from them telling me that they were changing my privacy selections to allow unwanted telemarketing and direct mail without my permission and against my stated wishes.

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Best Practices  |  Buyer Persona  |  Case Studies  |  New Rules of Marketing and PR  |  Sales Strategies

IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents

I love the Back to College 2017 microsite from IKEA. It’s a wonderful example of the concept of buyer persona based content marketing. “An empty nest shouldn’t empty your wallet. For parents and students alike, college moving day is bittersweet. But sharing the experience together is a chance to make memories.”

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Best Practices  |  New Rules of Sales & Service  |  Sales Strategies

To Sell More, Behave Like a Friend, Not a Salesperson

“I’m fed up, and I won’t tolerate this anymore!” People just don’t want to be sold to. I’ve heard many variations on this theme from buyers in recent years.

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Business to Business  |  Case Studies  |  Newsjacking  |  Public Relations  |  Real-Time Marketing & PR  |  ebooks

Carbon Black Seizes The Moment When Expertise Is In High Demand

Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way these attacks work means that compromises of machines and networks that have already occurred may not yet have been detected, and that existing infections from the malware can spread within networks.”

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How to Avoid Misleading Marketing Measurement

Marketers are obsessed with measuring the success of our content programs and campaigns. As we should be – figuring out what’s working and what isn’t is essential to success. But I’ve noticed that many marketers rely on two flawed measurements -- “First Registration” and “Last Click” -- data points for content marketing and paid advertising campaigns that purport to provide insight but instead serve to mislead.

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Advertising  |  Best Practices  |  Buyer Persona  |  Case Studies  |  Marketing  |  New Rules of Marketing and PR

Using Buyer Personas To Market and Sell Real Estate

Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up. Buyer personas, the distinct demographic groupings of your potential customers, are critically important for successful marketing that leads to sales success.

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Advertising  |  Best Practices  |  Business to Business  |  Case Studies  |  Marketing  |  Music

Sonic Branding: The Last Great Untapped Opportunity

I co-founded Signature Tones, a sonic branding studio, and I wanted you to be among the first to know about it. It’s crazy exciting to establish a business that combines my marketing geekdom with my massive passion for music. Sonic branding is a wide open and little understood aspect of marketing that has fascinated me for more than a decade. I started the company with my friend Juanito Pascual, a Santa Monica - based touring musician and recording artist.

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Case Studies  |  Marketing  |  Marketing Lessons from the Grateful Dead

A Legendary Guitar Goes to a Legendary Marketer

Last night, my good friend Brian Halligan won Jerry Garcia’s iconic “Wolf” guitar at a charity auction, generating some $3 million for the Southern Poverty Law Center. Brian is co-founder and CEO of HubSpot (I am on the advisory board) and we co-wrote the book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. 

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Advertising  |  Best Practices  |  Case Studies  |  Facebook  |  Mobile applications

How To Use Facebook Live For Employee Communications

When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As people were seeing my live broadcast, they began to share on their own timelines and more and more people started to watch. Tony also shared with his nearly 2.5 million Facebook followers and soon there were over 10,000 people tuned into my Facebook Live broadcast.

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Facebook  |  Worst Practices

Don't Blame Technology For Fear Of The New

Fake news is the fault of Facebook! Uber drivers are dangerous! Oh the horror! We’re yet again going through a paranoid cycle where people who should know better are blaming technology for what humans do with it.

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Best Practices  |  Research and Analysis  |  Thought Leadership

Personal Privacy Online, Data Condoms, And Protecting Your Kids

At the Public Affairs Council Executive Meeting where I delivered a keynote speech titled “Why the Best Marketers Win Elections” I had a chance to interview Nuala O’Connor, @privacymama, President & CEO of the Center for Democracy & Technology, a global nonprofit committed to advancing our digital rights. We spoke about safeguarding your own and your kids’ online privacy.

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Advertising  |  Case Studies  |  Marketing  |  Real-Time Marketing & PR

World’s First Real-Time Data Enabled Toilet Paper Holder!

Yes, there’s an app for that. I’m intrigued by a new smartphone application called I.O. Toilet from Kimberly-Clark Israel’s Lily brand and innovation agency Gefen Team that automatically monitors your use of toilet paper in real-time, provides data for you to analyze (perhaps while you are sitting on the throne), and even orders more T.P. automatically.  

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Case Studies  |  Research and Analysis  |  Social Media

Mastodon Is Better Than Twitter But You Should Ignore It

When a new social network pops up and the defining characteristic is that it is like another social network but better, it’s doomed. Mastodon is the latest cool kids social network “like Twitter but better” and is reported to be experiencing very fast growth. But like others that basically copy what’s already established (Ello and Google Plus come to mind), my guess is that it will not catch on beyond a bunch of very early adopters.

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Best Practices  |  Marketing  |  Newsjacking  |  Real-Time Marketing & PR

Marketing Mindfulness

Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and next year. The problem is that these people aren’t taking advantage of what’s happening right now, today, this moment. We need to develop some Marketing Mindfulness to reach buyers when they’re ready.

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Case Studies  |  Newsjacking

Test Your Ability to Identify Fake News

Fake news - the deliberate creation of misinformation in order to influence politics or to grow business - is everywhere. While the term “fake news” has become popular recently, the concept goes back centuries. For example, advertisements for Snake Oil often read like legitimate news stories.

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Book Reviews  |  Research and Analysis  |  Social Media  |  Worst Practices

IRRESISTIBLE

I’m a “zero email” enthusiast. I’m obsessed with getting my email inbox down to zero emails. It turns our millions of us have this same addiction. The problem with those like me who suffer with email zero is that with 300 or so emails a day, we spend so much time focused on email that we are never in the productivity zone. 

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Best Practices  |  Marketing  |  Sales Strategies

Ten Big Sales and Marketing Concepts To Grow Your Business

1) Buyers are in charge The idea of mystery in the sales process is over. There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.

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Case Studies  |  Twitter  |  US Presidential Campaign Marketing & PR

President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony

“This story is FAKE NEWS and everyone knows it!” That’s what President Trump said live, via his personal @realDonaldTrump Twitter feed, as FBI Director James Comey testified before the House Intelligence Committee yesterday.

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My Skype Was Hacked And Yours Might Be Next

Over the weekend, I received several notifications from friends saying they had gotten a suspicious link from me via Skype message. When I checked, it appeared that all of my Skype contacts got a link from me via Skype message that seemed to point to a baidu page. Ugh. How could this happen? I’m diligent about my password management! (If I sent you something, sorry!)

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Marketing

Gapingvoid and Visual Representation of Complex Ideas

When asked to sum up my approach to sales and marketing, I frequently say: “Educate and inform instead of interrupt and sell.”  This phrase has been a slide in my presentations for many years and is by far my most popular tweet.

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Marketing  |  New Rules of Marketing and PR

Your Content Strategy

Over the past decade as I’ve written about and delivered talks on the new rules of marketing and public relations and real-time communications, I’ve connected with thousands of people from around the world. I’ve heard from many that they have struggled in getting started with the idea of content creation. Understanding that, back in 2010, I worked with my friends Adam Franklin and Toby Jenkins from Bluewire Media in Australia to create a free Web Strategy Planning Template. We’re now on version 9 of this valuable tool that has been downloaded nearly a million times.

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Case Studies  |  Marketing  |  Newsjacking

Preparing for Dark Times: The Total Solar Eclipse of 2017

My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.

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Best Practices  |  Case Studies  |  Marketing  |  New Rules of Marketing and PR  |  Social Media

Marketing Your Product With Photos On Instagram

Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.

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Marketing  |  Mobile applications  |  New Rules of Marketing and PR

It’s Just Marketing

I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.

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Marketing  |  Public Speaking

No Excuses For Not Being At The Top Of Your Game

I contacted my friend and speaker coach Dr. Nick Morgan. “Hey Nick, I have a speaker dilemma and I could use your input!” I had a speaking engagement booked at Tony Robbins Business Mastery in Palm Beach a few days later and I was injured. I wanted Nick’s advice for how I should manage my obvious disability while presenting to the nearly 2,000 people in the best way possible.

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Advertising  |  Facebook  |  Marketing  |  Worst Practices

Own Your Marketing Assets Instead of Renting Them

In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”

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Best Practices  |  Marketing  |  Search Engine Marketing  |  Worst Practices  |  copywriting

Your Content History Should Live Forever

Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.

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Corporate blogging

Why You Still Need A Blog In The Age Of Social Networking

The social networking sites are excellent ways to market your products and services. Depending on your marketplace, Facebook, Twitter, YouTube, LinkedIn, Tumblr, Snapchat, or any of the many thousands of other social networks might be right for you. But for long term marketing success for your business and your personal brand, you need a blog or similar content site that you own.

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Case Studies  |  Marketing

My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic

The American medical system is nuts!

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Marketing

Marketing Basics: How to Create Great Content to Reach your Buyers

As many smart marketers know, a well-crafted blog, video, infographic, social networking feed, white paper, e-book, or Webinar is essential for reaching buyers and pushing them into and through he buying process. I’ve been talking about how content drives action for more than 15 years now. In that time, I've seen hundreds of organizations around the world implement these strategies and they work. It doesn’t matter the marketplace – business-to-business, consumer brands, services, or independent consultants – content sells.

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Best Practices  |  Case Studies  |  Corporate blogging  |  New Rules of Marketing and PR  |  Social Media

The Longhairs Create a Vibrant Community Via Their Blog

“Slacker. Hippie. Freak. Get a job. You look like a girl. Unprofessional!” After hearing all sorts of snide comments about their long hair, Chris Healy and Lindsay Barto founded The Longhairs, a global community for men with long hair, to advocate for, educate, and celebrate men with long hair. “Because longhairs are badass. From Samson to Jesus to George Washington, real men let it ride. Don’t let ’em convince you otherwise,” their site says.

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Case Studies  |  Marketing  |  Viral Marketing

Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare

Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook. It is content marketing for when you have millions in the budget. Watch the film here.

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Marketing  |  US Presidential Campaign Marketing & PR

Video of my INBOUND 2016 talk: How Inbound Marketing and Sales Decided the 2016 US Election

Regular readers of my blog know that I have been writing and speaking about the marketing aspects of the US Presidential election for 18 months now. My analysis culminated less than 12 hours after Trump was declared the winner when I delivered a talk on November 9 at the HubSpot INBOUND conference titled Trump, Bush, Clinton, & Sanders: How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election. Video of that talk is now available.

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Brand Journalism  |  Buyer Persona  |  New Rules of Sales & Service  |  Sales Strategies

Successful Salespeople Are Content Curators

I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people at once (targeted to buyer personas) while great salespeople use the very same content to reach one buyer at a time.

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Best Practices  |  Case Studies  |  Marketing  |  New Rules of Marketing and PR  |  YouTube

Austin Custom Home Builder Uses YouTube To Grow A Successful Business

I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business. Remarkably, Matt has nearly ten million views on his fantastic YouTube channel, serving to introduce potential customers and partners to his excellent work.

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Marketing  |  New Rules of Marketing and PR  |  Newsjacking  |  US Presidential Campaign Marketing & PR

The Best Marketer Has Been Elected President

Donald Trump is a marketing genius.

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Case Studies  |  Marketing  |  Newsjacking  |  US Presidential Campaign Marketing & PR

The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!

Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.

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Case Studies  |  New Rules of Sales & Service  |  Public Speaking  |  Sales Strategies

Fearless Selling in 2017 and Beyond

As 2016 winds down, sales and marketing teams around the world start to plan for their 2017 calendar year. It’s going to be an exciting year because buyers are firmly in charge of how they do business with your company and once you understand the ramifications for this fundamental shift, you can reach them with a sales strategy that will drive success. Be fearless in 2017 and align your sales effort to influence them throughout the process.

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“Undecided: The Movie” Is a Weirdly Crazy Romp Through the Presidential Campaign Season

We’re down to about two weeks before Election Day. Regular readers of this blog know that I’m a US Presidential election geek and have followed the marketing aspects of the campaigns closely for more than 18 months, starting before most candidates  announced. I went to a bunch of campaign events in New Hampshire and wrote about many of them.

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Case Studies  |  Marketing  |  Newsjacking  |  Public Relations  |  Public Speaking  |  Real-Time Marketing & PR  |  Research and Analysis  |  US Presidential Campaign Marketing & PR

Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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Best Practices  |  Case Studies  |  Crowdsource  |  Marketing  |  Marketing Lessons from the Grateful Dead  |  Music  |  Viral Marketing

World’s Largest Rock Band Is Awesome Community Engagement

I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but are struggling to find a way to create something of interest to their local market.

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Case Studies  |  Marketing  |  Newsjacking  |  US Presidential Campaign Marketing & PR

Dueling Text Messages from the Clinton and Trump Campaigns

What a weekend! I couldn’t stop watching the real reality show that is the US Presidential Election. Over the several past days I have been multitasking with social media, reading the pundits and news reports online (thank you Google News), and watching the cable news political talk shows. And to cap off the excitement there was a town hall style debate last night. I didn’t get much sleep.

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Advertising  |  Case Studies  |  Marketing  |  Public Speaking  |  Real-Time Marketing & PR  |  Twitter  |  US Presidential Campaign Marketing & PR

After the VP Debate, He Who Loses Becomes the Marketing Winner

Watching the Vice Presidential Debate on Tuesday night was frustrating. The candidates, especially Democrat Tim Kaine, talked over one another and frequently ignored the moderator. Soon after the debate, the majority of observers declared Republican Mike Pence the “winner”.

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Best Practices  |  Public Speaking  |  Thought Leadership

Join Me at The Nature of Business Executive Program in Panama

I’m working with the amazing team at Geoversity to launch a new executive program to be held in Panama on February 7 – 12, 2017. We’ve designed The Nature of Business program to focus on what leaders can learn from our biosphere and how we can apply that learning to better run our businesses.

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Marketing  |  US Presidential Campaign Marketing & PR

Partisan Porn at the Debate

Debates are a reality show, and last night’s episode certainly delivered. At podiums just 12 feet apart we had the first woman nominee of a major political party running for President and the first non-politician from a major political party to participate in a televised general election debate.*  There were high expectations from all and in my opinion the spectacle didn’t disappoint.

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Marketing  |  New Rules of Sales & Service  |  Social Media

You Are What You Publish

As people evaluate products and services as well as the organizations they might want to work with, they often conduct independent research.

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Buyer Persona  |  Marketing  |  Social Media

Inbound Marketing in Japan to Grow Business!

Last week, I was in Tokyo for the HubSpot Japan office opening events. The week culminated with “Grow with HubSpot” where hundreds of marketers from Japan gathered to learn about Inbound Marketing and HubSpot. It was great to be back in Japan where I lived for six years early in my career.

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Advertising  |  Marketing  |  New Rules of Marketing and PR

Advertising Is Inherently Egotistical

Traditional advertising is product centric. It’s the process of drawing attention to what you’re selling. As such, all advertising is inherently egotistical.

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Corporate blogging  |  Facebook  |  Marketing  |  Social Media

The Importance of Owning Your Content Real Estate

Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a service like Facebook Live has a fatal flaw—you do not own the real estate. Check out the discussion in the comments.

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Marketing  |  New Rules of Marketing and PR  |  Newsjacking

Facebook Live Is Great for Real Time Content Marketing

The recently launched Facebook Live has quickly emerged as a premier live streaming application. Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.

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To Win, Donald Trump Needs More Than Real-Time Marketing & PR and So Do You

Donald Trump won the Republican Presidential Primary because he was, by far, the best candidate of either party in generating media attention. But this strategy won’t be enough to win the general election against Hillary Clinton. 

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Advertising  |  Marketing  |  Personal branding

The Power of Excellent Design

I’m in Sydney where I am presenting at the Tony Robbins Business Mastery seminar and also meeting with some HubSpot customers and partners. When I lived in Asia in the 1990’s, I made business trips to Australia many times. I particularly love Manly Beach where I learned to surf, so on Sunday I headed over on the ferry to hang out. That’s where I met Domingo Morchio at his Manly Market stall.

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New Rules of Sales & Service  |  Sales Strategies  |  Worst Practices

Your Customers’ Buying Process Is Not Different

I am amazed at how many salespeople and their sales managers inherently understand the new buying process when they buy a product or service for themselves but insist that somehow the process is different for the business they run. They continue to sell using the old rules.

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Marketing  |  Newsjacking  |  US Presidential Campaign Marketing & PR  |  Worst Practices

Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress like the one she was wearing. 

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Marketing  |  Newsjacking  |  Social Media

Enhance Your Content Marketing with LinkedIn Sponsored Content

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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Best Practices  |  Case Studies  |  New Rules of Marketing and PR  |  Public Relations  |  Social Media  |  Twitter

Tasha Returns! (How To Make A Big Announcement Even Bigger)

I always love sharing examples of success and today we have a fun one from the world of sports. Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with the handful of reporters who regularly cover the team. That’s typically all that's done to get the word out.

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Books  |  New Rules of Sales & Service  |  Newsjacking  |  Sales Strategies

The New Rules of Sales and Service Now Out in a Revised and Updated Paperback Edition

Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online in North America. It will be available in other parts of the world in the coming weeks. I’m so excited that after a year of work, the new edition is out. Like the first edition published in 2014, in this updated work I show how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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Best Practices  |  Brand Journalism  |  Case Studies  |  Marketing  |  New Rules of Marketing and PR  |  Public Relations

Brand Journalism at Cleveland Metropolitan School District

Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team. I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me. It was an incredibly interesting to hear how CMSD deploys journalism techniques to communicate to students, parents, the media, and the wider Cleveland community.

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Case Studies  |  Worst Practices  |  copywriting  |  writing

My Name Is

I get hundreds of pitches from people each week, mostly via email. They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too.

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Marketing  |  Newsjacking  |  US Presidential Campaign Marketing & PR

Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies

Early this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery. While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the candidates positioning strategy and marketing tactics that we filmed part of the conversation.

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Case Studies  |  Marketing  |  New Rules of Marketing and PR

HubSpot and Ten Years of the Inbound Marketing Movement

Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!) Brian and Dharmesh recognized that the way people buy products and services had changed. People were doing independent research on the Web, and companies needed to adapt in order to reach them.

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Marketing  |  New Rules of Sales & Service  |  Worst Practices

Is Angie’s List an Email Spammer?

I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the email started. No matter what I do, I cannot stop it.

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Case Studies  |  Music  |  Newsjacking

Witnessing The Future And Not Recognizing What’s Happening

Forty years ago today, on May 28, 1976, The Ramones played my high school auditorium. I was 15 years old and a massive live music geek so I lined up early and sat in the front row. I didn’t like it. I didn’t get it. I thought it was weird. I didn't realize I was witnessing the future.

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Advertising  |  Marketing  |  New Rules of Marketing and PR  |  New Rules of Sales & Service  |  Sales Strategies

Sales & Marketing Basics: Align With The Way People Buy

The way people buy has changed. We’re fed up with unwanted phone calls interrupting us at home and at work. We hate wading through hundreds of unsolicited emails. We’ve had it with intrusive social media messages. We’re tired of poor service from companies that don’t treat us with respect or that send us into a phone mail maze that wastes minutes of our time and never connects us with a living person. At the same time, all of us — you, me, and all our existing and potential customers — turn to the web to solve problems.

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Case Studies  |  Crowdsource  |  Marketing  |  Social Media  |  US Presidential Campaign Marketing & PR

Hillary Clinton’s Social Media Sharing Secret Weapon

Selfies are a thing. Love them or hate them, they are a part of modern smartphone culture, no more so than on a Presidential candidate rope line. Hillary Clinton has figured out how to optimize selfies for social sharing. It’s a small but fascinating marketing technique! Presidential candidates are constantly asked to pose for selfies on the campaign trail. The fact that they are at the event to win votes means they feel an obligation to take as many as they can.

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Book Reviews  |  Case Studies  |  Marketing  |  Research and Analysis  |  Social Media

Social Media and the Secret Lives of Teenagers

“Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media.” I just finished the book American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales. This is an important book if you want to learn how the young generation—both girls and boys—use their smartphones. It’s an essential read if you have teenagers or tweens in your life.

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Crowdsource  |  Marketing  |  Newsjacking  |  Real-Time Marketing & PR  |  US Presidential Campaign Marketing & PR

The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”

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Marketing  |  New Rules of Marketing and PR

The Hidden Value of Content Marketing

The fact that buyers reach your content through varied entry points including search engines, via social networks, and as links from other sites is often overlooked. Many people are dismissive of the value of writing a thoughtful blog, creating a video channel, or producing infographics because they underestimate the many ways that content is consumed.

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Newsjacking  |  Public Relations  |  Worst Practices

Danger: Avoid Newsjacking Negative Stories

It’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.

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Business to Business  |  Marketing  |  Sales Strategies

Salespeople and Marketers (Finally) Working Together

I’ve been writing and speaking about marketing strategies and sales strategies for well over a decade. With all the discussions about how web content drives sales and marketing success, it is essential that we take just a little time to look at how the two functions differ and how they are converging.

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Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  Social Media  |  Twitter  |  Worst Practices

Top 8 Marketing Ideas for Hospitality Businesses

This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.

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Marketing  |  Real-Time Marketing & PR

When Your Colleagues and Bosses Say "No" to Real Time Communications

One of the most common emails I receive is from somebody who has read one of my books or heard me speak and is excited about new ways to grow business by implementing real-time sales and marketing but faces resistance from others. They want to know how to convince those who say “no”. They come to me saying: “Help! How can I change minds?”

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Book Reviews  |  Books  |  Marketing  |  Newsjacking  |  writing

Book Review: "Disrupted" by Dan Lyons

I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016. Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.

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Book Reviews  |  Case Studies  |  Marketing Lessons from the Grateful Dead  |  Public Speaking

What Gift Will You Give Yourself?

My birthday was this weekend and I gave myself the gift of several athletic personal bests. The only reason I could celebrate my birthday in this way was that five years ago this weekend, on my 50th birthday, I chose to change my mindset and focus on exercise and eating right. Five years ago I gave myself a life-changing gift. My transformation also benefited my family because my new mindset has made me a better person.

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Marketing  |  Newsjacking  |  Social Media  |  Twitter  |  US Presidential Campaign Marketing & PR

My Favorite Epic Tweets from the First Decade of Twitter

This week marks the tenth anniversary of Twitter founder @Jack Dorsey writing just setting up my twttr to kick of the social media site. The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the beginning it was mainly the tech savvy talking to one another about tech. Here are some of my favorite epic tweets that signaled growth spurts in the social network. Many of these tweets became well known and were talked about in mainstream media and helped to get more users to sign up.

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Advertising  |  Case Studies  |  Marketing  |  Real-Time Marketing & PR

Bringing Online Content to Your Offline Marketing

This morning I delivered the keynote speech at the Digital Signage Expo in the Las Vegas Convention Center. The digital signage industry is at the forefront of real-time offline marketing because businesses using the latest digital signs have the ability to change displays at a moment’s notice. Marketers can reach people by leveraging what’s going on in social media and the news of the day and showcasing their products in context via digital signs.

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Marketing  |  New Rules of Sales & Service  |  copywriting  |  writing

Injecting personality into your (boring) service offering

This afternoon I opened a new account at name.com. As I was going through the process I noticed fun little tidbits that kept me interested throughout.

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