I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It’s easy to understand why writers are feeling anxious. New generative AI tools are easy to use and can churn out copy in seconds. No wonder writers ask: “Will robots take our jobs? Am I competing with a machine?”
OpenAI, the company behind ChatGPT, just released the new version of its AI video generation tool. Holy moly is its great quality.
Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos. My team kept it a secret because the pioneering way I am creating it. Now I am excited to share the details of it with y...
When young people think about university today, most are focused on a single question: What job will this get me?
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.
Over the past week, many people have been talking about a new “band” called the Velvet Sundown. When they first appeared on Spotify and got some modest traction with a half million spins, people took notice. Many identified the band’s music as likely AI created, and mainstre...
The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of people visiting your website, we’re rapidly moving to an AI future where agents interface with your site instead of people.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
