I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday evening, Donald Trump got ahead of the news cycle by releasing his own mug shot in real time. He shared it to his email subscriber list and reactivated his X (the social network formerly known as Twitter) account after two years to share there as well.
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Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 year...
Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words...
There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy's challenge to America "We choose to go to the moon!", 2) Neil Armstrong's first words as he stepped foot lunar surface: "That's one small step for man, one giant leap for mankind...
It's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection and made it available to schol...
In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content -- videos, podcasts, ebooks, white papers, photos, infographics, and much more -- and then have that information s...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
