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Fanocracy
The Latest from David Meerman Scott
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|2 min read
Your Fans Are Waiting
Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Your Fans Are Waiting
March 20th, 2026|1 min read
Grokipedia as a Backdoor to Getting Found in LLM AI Search
Search Engine Marketing | Marketing | Crowdsource | Research and Analysis | Fanocracy | Artificial Intelligence
Grokipedia as a Backdoor to Getting Found in LLM AI Search
February 23rd, 2026|2 min read
The New Competitive Advantage
Marketing | Best Practices | Fanocracy | Fandom Playbook
The New Competitive Advantage
February 11th, 2026|1 min read
What K-pop Teaches About Fandom
Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook
What K-pop Teaches About Fandom
January 6th, 2026|2 min read
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AI Book Trailer for Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Research and Analysis | Books | Fanocracy | Artificial Intelligence
AI Book Trailer for Marketing Lessons from the Grateful Dead
November 25th, 2025|1 min read
Pulling Back the Curtain to Show What Happens Behind-the-Scenes
Social Media | Case Studies | Brand Journalism | Best Practices | Fanocracy
Pulling Back the Curtain to Show What Happens Behind-the-Scenes
October 15th, 2025|2 min read
The Fandom Playbook: My New Book and Companion AI Chatbot
Social Media | Marketing | Books | Fanocracy | Artificial Intelligence
The Fandom Playbook: My New Book and Companion AI Chatbot
September 24th, 2025|3 min read
From Transaction to Fandom
From Transaction to Fandom
September 3rd, 2025|1 min read
Once You Put Your Product or Service into the World, it Belongs to your Fans
Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy
Once You Put Your Product or Service into the World, it Belongs to your Fans
August 28th, 2025|2 min read
The Simple Professional Services Website Makeover That Creates Fans
Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy
The Simple Professional Services Website Makeover That Creates Fans
August 11th, 2025|1 min read
In Real Life
In Real Life
July 23rd, 2025|1 min read
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The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart
Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Personal branding | Facebook | Brand Journalism | Best Practices | Fanocracy
The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart
June 24th, 2025|2 min read
The Neuroscience of Fandom
The Neuroscience of Fandom
June 18th, 2025|2 min read
Bots Don’t Build Fandom. People Do.
Bots Don’t Build Fandom. People Do.
June 9th, 2025|1 min read
Gamify Products and Services to Create Fans and Grow Business
Case Studies | Marketing | Best Practices | Fanocracy
Gamify Products and Services to Create Fans and Grow Business
May 13th, 2025|2 min read
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
Case Studies | Advertising | Best Practices | Fanocracy
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
April 16th, 2025|1 min read
The Power of Humanity in Our AI-Driven World
Marketing | Best Practices | Business to Business | Fanocracy | Artificial Intelligence
The Power of Humanity in Our AI-Driven World
February 27th, 2025|2 min read
Your Organization’s History As Content Marketing
Press Release Content | Case Studies | Marketing | Media Relations | Advertising | Fanocracy
Your Organization’s History As Content Marketing
February 10th, 2025|1 min read
Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers
Social Media | New Rules of Marketing and PR | Case Studies | Personal branding | Best Practices | Fanocracy
Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers
November 21st, 2024|5 min read