I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.
Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. I’ve visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has...
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother ...
When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!
At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
