I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram, Facebook, and TikTok to build fans and transform a small family business into an internationa...
When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.
Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. I’ve visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has...
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
