I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos. My team kept it a secret because the pioneering way I am creating it. Now I am excited to share the details of it with y...
Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is a better way to grow a business.
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words.
It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means getting outdoors... now! It’s a chance to be with friends, in real life, doing what we love.
Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram, Facebook, and TikTok to build fans and transform a small family business into an internationa...
When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
