I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother ...
When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!
At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty.
For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most diff...
Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine Learning to make products easier to use. It's the human thing to do. Yet many companies don’t deploy AI and ML.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
