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Fanocracy
The Latest from David Meerman Scott

Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook

What K-pop Teaches About Fandom

January 6th, 2026|2 min read

Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Research and Analysis | Books | Fanocracy | Artificial Intelligence

AI Book Trailer for Marketing Lessons from the Grateful Dead

November 25th, 2025|1 min read

Social Media | Case Studies | Brand Journalism | Best Practices | Fanocracy

Pulling Back the Curtain to Show What Happens Behind-the-Scenes

October 15th, 2025|2 min read

Social Media | Marketing | Books | Fanocracy | Artificial Intelligence

The Fandom Playbook: My New Book and Companion AI Chatbot

September 24th, 2025|3 min read

Marketing | Fanocracy

From Transaction to Fandom

September 3rd, 2025|1 min read

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Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy

Once You Put Your Product or Service into the World, it Belongs to your Fans

August 28th, 2025|2 min read

Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy

The Simple Professional Services Website Makeover That Creates Fans

August 11th, 2025|1 min read

Marketing | Fanocracy

In Real Life

July 23rd, 2025|1 min read

Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Personal branding | Facebook | Brand Journalism | Best Practices | Fanocracy

The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

June 24th, 2025|2 min read

Marketing | Fanocracy

The Neuroscience of Fandom

June 18th, 2025|2 min read

Marketing | Fanocracy

Bots Don’t Build Fandom. People Do.

June 9th, 2025|1 min read

Case Studies | Marketing | Best Practices | Fanocracy

Gamify Products and Services to Create Fans and Grow Business

May 13th, 2025|2 min read

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Case Studies | Advertising | Best Practices | Fanocracy

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

April 16th, 2025|1 min read

Marketing | Best Practices | Business to Business | Fanocracy | Artificial Intelligence

The Power of Humanity in Our AI-Driven World

February 27th, 2025|2 min read

Press Release Content | Case Studies | Marketing | Media Relations | Advertising | Fanocracy

Your Organization’s History As Content Marketing

February 10th, 2025|1 min read

Social Media | New Rules of Marketing and PR | Case Studies | Personal branding | Best Practices | Fanocracy

Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

November 21st, 2024|5 min read

Case Studies | Best Practices | Fanocracy

Why I’m a fan of iPie Pizzeria in Killington VT

October 17th, 2024|1 min read

Public Speaking | Buyer Persona | Case Studies | US Presidential Campaign Marketing & PR | YouTube | Newsjacking | Fanocracy

Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

October 7th, 2024|2 min read

Personal branding | Fanocracy

My Epic Adventure. How About Yours?

October 1st, 2024|3 min read

New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Fanocracy

Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces

July 30th, 2024|2 min read