I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm frequently asked for advice about writing a business book. Some people want to understand if writing a book might be right for them. Others are beginning the process and would like to know how to get published. Here, in one place, are some practical ideas based on my ex...
The vast majority of people apply for an internship, a job, or startup funding as if it’s a college application. They knock on the front door just like everyone else and ask to be let in. A better way is to create content and publish online to market yourself to potential em...
As I think back on my life and career, the best aspects have come from taking risks while those times I’ve “played it safe” haven't typically ended well. The most dramatic example for me was my “safe” corporate job that resulted in unemployment vs. the “risky” approach of v...
Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform. While Clubhouse has...
I’ve heard from students who tell me that remote learning just isn’t providing the school experience they crave. When they can’t physically interact with their peers, young people are missing out on an important way to learn and grow. College students give failing grade on r...
Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real background! Fake virtual backgrounds are cheesy.
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other!
Over the past year, I’ve had an opportunity to visit over 20 presidential candidate town hall events in New Hampshire and I’ve asked each candidate a simple question: “Outside of your work and family, what are you a passionate fan of?” I was so excited when Kamala Harris tol...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
