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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Case Studies  |  Marketing  |  Marketing the Moon  |  Newsjacking  |  Public Speaking

America’s Next Moonshot, Curing Cancer, Requires Marketing

Last night, President Obama delivered his eighth and final State of the Union address. It was an amazing display of his formidable communications skills. The president quickly touched on partisan issues that he’s championed and then moved to areas that he will focus on during his remaining year in office and his vision for the nation in the five and ten years beyond.

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Best Practices  |  Brand Journalism  |  Case Studies  |  Marketing the Moon  |  Media Relations  |  Public Relations  |  Real-Time Marketing & PR

Learning from Jack King: Visionary of Real-Time Content Marketing

Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 

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Your Essential Strategic Business Marketing Tool

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Brand Journalism  |  Case Studies  |  Marketing  |  Marketing the Moon  |  New Rules of Marketing and PR  |  YouTube

Hyundai Sends a Message to Space

Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.

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Books  |  Case Studies  |  Marketing  |  Marketing the Moon  |  Media Relations

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history.

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Business to Business  |  Marketing the Moon

Video of my BMA keynote Marketing the Moon

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.

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Books  |  Marketing the Moon

Signed limited edition copies of Marketing the Moon

Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who wrote the foreword to the book as well as signed by my co-author Rich Jurek and I. See below for details.

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