--- title: Video of my BMA keynote Marketing the Moon --- [Skip to main content](https://www.davidmeermanscott.com/blog/2014/06/video-of-my-bma-keynote-marketing-the-moon.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Video of my BMA keynote Marketing the Moon June 4th, 2014 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) Last week, I delivered the closing keynote at the [Business Marketing Association 2014 annual conference](http://www.bma2014.com), the largest business-to-business marketing conference in the world. The talk was called [Shooting for the Moon: What B2B Marketers Can Learn From the Marketing of the Moon](https://vimeo.com/97157993). While this talk was for a B2B audience, there are lessons for marketers of all stripes in [Marketing the Moon](http://www.marketingthemoon.com), my new book (written with Rich Jurek) about the most successful marketing program in history. How did space exploration, once the purview of rocket scientists, reach a larger audience than “Laugh-In”? Why did a government program whose SOP had been secrecy turn its greatest achievement into a communal experience? In my talk you will learn you can achieve audacious goals, too, using many of the same techniques that riveted the world 45 years ago. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Marketing the Moon ](https://www.davidmeermanscott.com/blog/topic/marketing-the-moon) [ Business to Business ](https://www.davidmeermanscott.com/blog/topic/business-to-business) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fly%20me%20to%20the%20Moon.jpg?width=1500&height=1005&name=Fly%20me%20to%20the%20Moon.jpg) ### Fiction and Fact! 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