I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
In the world of marketing, there is often a perceived divide between business-to-business (B2B) marketing and marketing to consumers. Many marketers believe that the strategies and tactics used in B2B marketing are vastly different from those used in consumer marketing.
The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI A...
As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.
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Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
Most business-to-business marketing is dreadfully boring. It's like B2B means "be too boring"!
Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
