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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Books  |  Marketing  |  Marketing Lessons from the Grateful Dead

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s new book releases today. I received an early copy and read it in two sittings. Yes, I am a Seth Godin fan having read all his books and every blog post he’s written since about 2004. This Is Marketing is Seth’s best book because it’s written for people who think they already know about marketing. It’s written for today’s era of polarization and spin. It’s written to help us all get back to basics.

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Case Studies  |  Marketing  |  Marketing Lessons from the Grateful Dead

A Legendary Guitar Goes to a Legendary Marketer

Last night, my good friend Brian Halligan won Jerry Garcia’s iconic “Wolf” guitar at a charity auction, generating some $3 million for the Southern Poverty Law Center. Brian is co-founder and CEO of HubSpot (I am on the advisory board) and we co-wrote the book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. 

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Best Practices  |  Case Studies  |  Crowdsource  |  Marketing  |  Marketing Lessons from the Grateful Dead  |  Music  |  Viral Marketing

World’s Largest Rock Band Is Awesome Community Engagement

I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but are struggling to find a way to create something of interest to their local market.

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Book Reviews  |  Case Studies  |  Marketing Lessons from the Grateful Dead  |  Public Speaking

What Gift Will You Give Yourself?

My birthday was this weekend and I gave myself the gift of several athletic personal bests. The only reason I could celebrate my birthday in this way was that five years ago this weekend, on my 50th birthday, I chose to change my mindset and focus on exercise and eating right. Five years ago I gave myself a life-changing gift. My transformation also benefited my family because my new mindset has made me a better person.

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Case Studies  |  Marketing Lessons from the Grateful Dead  |  Newsjacking

Business lessons from the Brilliant Miley Cyrus

I’m a Miley Cyrus fan.  That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.

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Best Practices  |  Book Reviews  |  Books  |  Case Studies  |  Facebook  |  Marketing Lessons from the Grateful Dead  |  Music  |  New Rules of Marketing and PR  |  New Rules of Sales & Service  |  Social Media

The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on. When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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