Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention. When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking.
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha.
Subscribe to the blog to get your free template.
I've just released my own free David Meerman Scott iPhone and iPad applications. Check it out and let me now what you think. (Note that it takes a few moments to load the first time.)
News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules of PR was published in 2006.
When an explosion at the Imperial Sugar Company (ISC) sugar refinery at Port Wentworth, near Savannah, GA, occurred in February 2008, fires burned for nearly two weeks.
Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that? I'm convinced that when people want to know what’s current about an organization, they go to an online media room. People expect that the main parts of a typical site will contain hype-driven, gobbledygook-laden, product-centric sales pitches. However, if they REALLY want to get the lowdown on your company, they'll visit your online media room.