I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way ...
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha.
I've just released my own free David Meerman Scott iPhone and iPad applications. Check it out and let me now what you think. (Note that it takes a few moments to load the first time.)
News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules of PR was publishe...
When an explosion at the Imperial Sugar Company (ISC) sugar refinery at Port Wentworth, near Savannah, GA, occurred in February 2008, fires burned for nearly two weeks.
Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that? I'm convinced that when people want to know what’s current about an organ...
UPDATE November 5, 2007
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
