I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Get ready for all kinds of email messages flooding your inbox thanks to the increasing use of agentic Artificial Intelligence to create hyper-personalization email campaigns. The same tools are being used by scammers to get you to log into fake accounts.
Sixteen years after his United Breaks Guitars video went viral, my friend, the Canadian singer-songwriter Dave Carroll, is back with another musical message for the airline world.
This week, OpenAI launched Atlas, a web browser which puts the company’s ChatGPT in the forefront of web search. I’ve used it for a day and found it to be super helpful.
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought I’d post it again. +++++++++++++ So last night I made my way to Pakhuis Wilhelmina, a funky former ware...
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
