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The Latest from David Meerman Scott

New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence

Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules

June 29th, 2023|4 min read

Worst Practices | Case Studies | Marketing | Advertising | Fanocracy

Max Mayhem: Warner Bros. Discovery's Rebrand Fail

April 21st, 2023|1 min read

Social Media | Twitter | Real-Time Marketing & PR | Research and Analysis | Advertising

No Way Mastodon Will Kill Twitter

November 10th, 2022|2 min read

Social Media | Twitter | Research and Analysis | Newsjacking | Advertising

Twitter Blue Subscription Service

June 29th, 2022|2 min read

New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Advertising

Back to the Basics: Align With The Way People Buy

March 31st, 2022|1 min read

Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging

Your Own Content to Educate Instead of Spreading Hatred Through Facebook

November 3rd, 2021|2 min read

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New Rules of Marketing and PR | Marketing | Advertising

Advertising (Rented Marketing) vs Content (Owned Marketing)

May 25th, 2021|0 min read

Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising

Time to Eliminate Toxic Military Metaphors in Communications

May 18th, 2021|1 min read

Social Media | New Rules of Marketing and PR | Marketing | Advertising | Business to Business | Fanocracy

Nobody Cares About Your Products (Except You)

April 7th, 2021|1 min read

Search Engine Marketing | Marketing | Research and Analysis | Advertising

Racial Bias in Marketing Unwittingly Introduced by AI Algorithms

June 18th, 2020|3 min read

New Rules of Marketing and PR | Marketing | Facebook | Advertising

Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

May 28th, 2020|3 min read

Viral Marketing | New Rules of Marketing and PR | Case Studies | Advertising | Fanocracy

Video Made for Just £100 Grows Fans of a Welsh Hardware Store

December 6th, 2019|1 min read

Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy

How to Bring True Diversity to Your Marketing by Eliminating Tokenism

August 8th, 2019|1 min read

Marketing | Advertising | Brand Journalism

Marketers: Here’s How to Manage Your Bosses

July 2nd, 2019|1 min read

Social Media | Worst Practices | Book Reviews | Marketing | Advertising

Here’s what you need to know

March 21st, 2019|1 min read

Social Media | Case Studies | Facebook | Research and Analysis | Advertising

I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.

December 20th, 2018|1 min read

Case Studies | Marketing | Advertising

What’s Your Price?

November 26th, 2018|1 min read

Buyer Persona | Marketing | YouTube | Advertising | Brand Journalism

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

October 1st, 2018|1 min read