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The Latest from David Meerman Scott
Just Because You Can Doesn’t Mean You Should
Worst Practices | Marketing | Advertising
Just Because You Can Doesn’t Mean You Should
October 19th, 2023|2 min read
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
Free Speech
Social Media | Twitter | Case Studies | Research and Analysis | Newsjacking | Advertising | Fanocracy
Free Speech
November 29th, 2022|3 min read
No Way Mastodon Will Kill Twitter
Social Media | Twitter | Real-Time Marketing & PR | Research and Analysis | Advertising
No Way Mastodon Will Kill Twitter
November 10th, 2022|2 min read
Twitter Blue Subscription Service
Social Media | Twitter | Research and Analysis | Newsjacking | Advertising
Twitter Blue Subscription Service
June 29th, 2022|2 min read
Back to the Basics: Align With The Way People Buy
New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Advertising
Back to the Basics: Align With The Way People Buy
March 31st, 2022|1 min read
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Your Own Content to Educate Instead of Spreading Hatred Through Facebook
Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
November 3rd, 2021|2 min read
Advertising (Rented Marketing) vs Content (Owned Marketing)
New Rules of Marketing and PR | Marketing | Advertising
Advertising (Rented Marketing) vs Content (Owned Marketing)
May 25th, 2021|0 min read
Time to Eliminate Toxic Military Metaphors in Communications
Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising
Time to Eliminate Toxic Military Metaphors in Communications
May 18th, 2021|1 min read
Nobody Cares About Your Products (Except You)
Social Media | New Rules of Marketing and PR | Marketing | Advertising | Business to Business | Fanocracy
Nobody Cares About Your Products (Except You)
April 7th, 2021|1 min read
Racial Bias in Marketing Unwittingly Introduced by AI Algorithms
Search Engine Marketing | Marketing | Research and Analysis | Advertising
Racial Bias in Marketing Unwittingly Introduced by AI Algorithms
June 18th, 2020|3 min read
Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)
New Rules of Marketing and PR | Marketing | Facebook | Advertising
Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)
May 28th, 2020|3 min read
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
Viral Marketing | New Rules of Marketing and PR | Case Studies | Advertising | Fanocracy
Video Made for Just £100 Grows Fans of a Welsh Hardware Store
December 6th, 2019|1 min read
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
August 8th, 2019|1 min read
Marketers: Here’s How to Manage Your Bosses
Marketing | Advertising | Brand Journalism
Marketers: Here’s How to Manage Your Bosses
July 2nd, 2019|1 min read
Here’s what you need to know
Social Media | Worst Practices | Book Reviews | Marketing | Advertising
Here’s what you need to know
March 21st, 2019|1 min read
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
Social Media | Case Studies | Facebook | Research and Analysis | Advertising
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
December 20th, 2018|1 min read
What’s Your Price?
Case Studies | Marketing | Advertising
What’s Your Price?
November 26th, 2018|1 min read