I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Marketers have many choices about how we interact with existing and potential customers. We can be selfish, doing things for short-term revenue hits that annoy our best customers. Or we can build fans by focusing on what’s best for long-term loyalty.
The 2024 US Presidential election will be significantly influenced by artificial intelligence. We are likely to see both legitimate and deliberately faked content plus manipulation on social networks, especially Facebook.
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Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.
Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
The way people buy changed many years ago. All of us — you, me, and all our existing and potential customers — turn to the web to solve problems.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
