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Advertising (4)
The Latest from David Meerman Scott
Twitter | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Advertising
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
December 28th, 2015|3 min read
Case Studies | Marketing | Research and Analysis | Advertising | Brand Journalism
The Awesome Content that Drives the Surfing Industry
December 17th, 2015|2 min read
Social Media | Worst Practices | Case Studies | Marketing | Advertising
Advertising Agencies Just Want to Make Ads
July 22nd, 2015|2 min read
Marketing | Advertising | Brand Journalism
It’s Time for Content to be Valued Like Customers and Patents and Inventory
May 26th, 2015|2 min read
Marketing | Books | Advertising | Best Practices
Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0
September 4th, 2014|1 min read
Case Studies | Newsjacking | Advertising | Best Practices
The Health Club That Tells Its Story by Exercising an Attitude
July 24th, 2014|6 min read
Worst Practices | Case Studies | New Rules of Sales & Service | Real-Time Marketing & PR | Advertising | Best Practices
Creepy? eBay deploys real time and personal advertising on Facebook
April 29th, 2014|2 min read
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Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
This Is a Generic Brand Video
March 28th, 2014|0 min read
Case Studies | Personal branding | Marketing | Newsjacking | Advertising | Best Practices
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
February 2nd, 2014|1 min read
Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Micro targeting with big data
January 30th, 2014|2 min read
Social Media | Twitter | Case Studies | New Rules of Sales & Service | Marketing | Advertising | Best Practices
How to generate sales with social media in an underground business
December 23rd, 2013|5 min read
Case Studies | Marketing | Advertising
The best, the most unique, or the junkiest
November 14th, 2013|1 min read
Worst Practices | Marketing | Advertising
AARP pisses me off
September 17th, 2013|1 min read
Social Media | Viral Marketing | Twitter | Case Studies | Marketing | Newsjacking | Advertising | Best Practices
Well-played Nokia UK Newsjacking of Apple iPhone announcement
September 11th, 2013|1 min read
ebooks | Case Studies | Marketing | Advertising | Best Practices
Write, design, and publish an ebook in three hours
July 22nd, 2013|1 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
Worst Practices | Case Studies | Advertising
Porter Airlines email marketing trains customers to wait for a sale fare
August 9th, 2012|1 min read
Case Studies | Real-Time Marketing & PR | Advertising | Best Practices
Awesome near real-time AT&T television commercial breaks through Olympics ad clutter
August 3rd, 2012|2 min read