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Advertising (5)
The Latest from David Meerman Scott
The irrational value of time
The irrational value of time
July 18th, 2013|1 min read
NBC Digital scraps Madison Ave demographics in favor of personas
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
Porter Airlines email marketing trains customers to wait for a sale fare
Worst Practices | Case Studies | Advertising
Porter Airlines email marketing trains customers to wait for a sale fare
August 9th, 2012|1 min read
Awesome near real-time AT&T television commercial breaks through Olympics ad clutter
Case Studies | Real-Time Marketing & PR | Advertising | Best Practices
Awesome near real-time AT&T television commercial breaks through Olympics ad clutter
August 3rd, 2012|2 min read
Stop confusing social media marketing with advertising on social sites
Social Media | Worst Practices | Case Studies | Advertising
Stop confusing social media marketing with advertising on social sites
May 31st, 2012|1 min read
Avoid controversial topics like politics and religion in your marketing
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism
Avoid controversial topics like politics and religion in your marketing
May 29th, 2012|1 min read
Acura uses Twitter to hashtag spam hundreds
Twitter | Worst Practices | Case Studies | Advertising
Acura uses Twitter to hashtag spam hundreds
May 6th, 2012|1 min read
My second favorite Super Bowl ad of all time
My second favorite Super Bowl ad of all time
February 26th, 2012|1 min read
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The advertising arms race now going to the edge of space
The advertising arms race now going to the edge of space
January 31st, 2012|1 min read
Ten examples of QR codes for real time marketing
Real-Time Marketing & PR | Marketing | Advertising | Best Practices | Business to Business
Ten examples of QR codes for real time marketing
September 15th, 2011|2 min read
QR codes deliver buyers in real time
Real-Time Marketing & PR | Marketing | Advertising | Best Practices
QR codes deliver buyers in real time
September 12th, 2011|1 min read
Marketing is not Advertising
Worst Practices | Marketing | Advertising
Marketing is not Advertising
August 25th, 2011|1 min read
Why the 4 Ps of marketing do not work on the Web
Worst Practices | Marketing | Advertising
Why the 4 Ps of marketing do not work on the Web
July 20th, 2011|2 min read
The dark side of Groupon
Case Studies | Real-Time Marketing & PR | Research and Analysis | Advertising
The dark side of Groupon
June 15th, 2011|3 min read
Owning awareness vs just renting it
Personal branding | Marketing | Advertising | Best Practices
Owning awareness vs just renting it
June 13th, 2011|2 min read
Gus the Boxer markets pop culture iPad and MacBook sleeves
Social Media | Thought Leadership | Viral Marketing | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
Gus the Boxer markets pop culture iPad and MacBook sleeves
May 10th, 2011|3 min read
Advertising agency campaign mentality
Social Media | Worst Practices | Advertising | Brand Journalism
Advertising agency campaign mentality
April 21st, 2011|2 min read
Cyber graffiti with WiFi network names as advertising
Case Studies | Mobile applications | Advertising
Cyber graffiti with WiFi network names as advertising
February 9th, 2011|1 min read
Go Granny has a potty mouth
Go Granny has a potty mouth
February 4th, 2011|0 min read
Show Don't Tell
Buyer Persona | Case Studies | Advertising | Best Practices
Show Don't Tell
January 31st, 2011|0 min read