Many people have asked me to sum up the ideas of my international bestseller The New Rules of...
Worst Practices | New Rules of Marketing and PR | Marketing | Advertising | Best Practices Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. Old rule of marketing COERCION New rule of marketing EDUCATION Old rule of marketing JARGON New rule of marketing INFORMATION Old rule of marketing CAMPAIGNS New rule of marketing NOW Old rule of marketing SPIN New rule of marketing TRUTH Old rule of marketing MASSES New rule of marketing NICHES Old rule of marketing SHOUT New rule of marketing LISTEN Old rule of marketing GUESS New rule of marketing DATA Old rule of marketing PRODUCTS New rule of marketing IDEAS Old rule of marketing PROPAGANDA New rule of marketing PARTICIPATION