Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.
Old rule of marketing
COERCION
New rule of marketing
EDUCATION
Old rule of marketing
JARGON
New rule of marketing
INFORMATION
Old rule of marketing
CAMPAIGNS
New rule of marketing
NOW
Old rule of marketing
SPIN
New rule of marketing
TRUTH
Old rule of marketing
MASSES
New rule of marketing
NICHES
Old rule of marketing
SHOUT
New rule of marketing
LISTEN
Old rule of marketing
GUESS
New rule of marketing
DATA
Old rule of marketing
PRODUCTS
New rule of marketing
IDEAS
Old rule of marketing
PROPAGANDA
New rule of marketing
PARTICIPATION
