On LinkedIn, Educate and Inform Instead of Interrupt and Sell

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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LinkedIn messagingI’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!

Here’s an example of a sadly typical LinkedIn message I recently received:

“Hope you are doing well! I wanted to touch base and share a new system to help you get high paying booked sales calls from LinkedIn in case this is what you are looking for now?”

(The sales pitch goes on for several more paragraphs.)

It doesn’t matter what product or service you’re offering. And it doesn’t matter what platform you are using. The best way to engage an audience is to publish valuable content.

One of my most repeated quotes is “Educate and inform instead of interrupt and sell” - a simple phrase encapsulates the ideas in the 12 books I’ve written. Follow this approach and you will be way more successful than if you practice the hard sell.