I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. I’ve visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has...
Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.
Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.
Today is Patriots' Day, a Massachusetts state holiday that commemorates the start of the American Revolutionary War.
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
Congratulations soon-to-be graduates! If you live in North America, in about a month you will be out in the world.
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AI’s Pirated-Books Problem shows how employees at Meta, all the way up to “MZ” (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI mode...
Facebook’s artificial intelligence algorithm isn’t just an innocent piece of code—it’s a carefully tuned, profit-driven machine that thrives on polarization and division.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
