I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram, Facebook, and TikTok to build fans and transform a small family business into an internationa...
When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.
The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of people visiting your website, we’re rapidly moving to an AI future where agents interface with your site instead of people.
The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking, and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been st...
Last week, Warner Bros. Discovery executives announced that Max, formerly named HBO Max, will be rebranded as… drum roll… HBO Max.
Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. I’ve visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has...
Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
