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David Meerman Scott

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.

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In the old days, salespeople were the experts we relied on to educate us about products and services. In a world where we didn’t have the ability to go online to conduct independent research, buyers were at the mercy of sellers. Of course, that’s not true anymore. Yet many s...

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James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of D...

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Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after l...

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Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport. When I deplaned, I shot a photo of the blood and fea...

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In my work, I frequently have an opportunity to read biographies on company websites, in LinkedIn  and other social profiles, and on professional services firm 'About' pages. Most are written in the detached third person. However, the ones that come alive are almost always w...

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Over the past decade, clickbait headlines have proliferated on all sorts of Web content. They have shown up on blogs with increasing frequency “The 5 social media marketing secrets to drive your business now” and they appear on sponsored content on media sites all the time “...

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It's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection and made it available to schol...

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Over the past decade I’ve analyzed and advised on hundreds of Websites, many as part of the coaching services I offer to participants in the Tony Robbins Business Mastery events I speak at where I offer my New Marketing Mastery online learning program. I’ve found that the be...

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