I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
There’s something fascinating about stepping behind the velvet rope and seeing what most people never do. Behind the scenes experiences and images don’t just show what you do—they reveal who you are.
It’s easy to understand why writers are feeling anxious. New generative AI tools are easy to use and can churn out copy in seconds. No wonder writers ask: “Will robots take our jobs? Am I competing with a machine?”
OpenAI, the company behind ChatGPT, just released the new version of its AI video generation tool. Holy moly is its great quality.
Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos. My team kept it a secret because the pioneering way I am creating it. Now I am excited to share the details of it with y...
For nearly two decades, I’ve been sharing the idea that a great way to generate attention with the media and the public is to act quickly by creating real time content. This strategy is even more important today. Organizations succeed by executing a strategy quickly rather t...
Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is a better way to grow a business.
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
When young people think about university today, most are focused on a single question: What job will this get me?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
