I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is a better way to grow a business.
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
When young people think about university today, most are focused on a single question: What job will this get me?
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words.
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means getting outdoors... now! It’s a chance to be with friends, in real life, doing what we love.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.
Over the past week, many people have been talking about a new “band” called the Velvet Sundown. When they first appeared on Spotify and got some modest traction with a half million spins, people took notice. Many identified the band’s music as likely AI created, and mainstre...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
