When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As people were seeing my live broadcast, they began to share on their own timelines and more and more people started to watch. Tony also shared with his nearly 2.5 million Facebook followers and soon there were over 10,000 people tuned into my Facebook Live broadcast.
I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.
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Vine is the newest and hottest social media application available for the iPhone. It was launched late last week to deliver 6-second videos.
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?
Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.