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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Advertising  |  Best Practices  |  Case Studies  |  Facebook  |  Mobile applications

How To Use Facebook Live For Employee Communications

When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As people were seeing my live broadcast, they began to share on their own timelines and more and more people started to watch. Tony also shared with his nearly 2.5 million Facebook followers and soon there were over 10,000 people tuned into my Facebook Live broadcast.

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Marketing  |  Mobile applications  |  New Rules of Marketing and PR

It’s Just Marketing

I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.

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Your Essential Strategic Business Marketing Tool

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Brand Journalism  |  Marketing  |  Mobile applications  |  Personal branding  |  Social Media

How to use the new Vine social app for marketing and PR

Vine is the newest and hottest social media application available for the iPhone. It was launched late last week to deliver 6-second videos.

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Best Practices  |  Brand Journalism  |  Case Studies  |  Marketing  |  Mobile applications  |  Social Media

How to use Instagram, Pinterest, and 500px to sell an expensive product

Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?

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Best Practices  |  Brand Journalism  |  Mobile applications  |  Search Engine Marketing

How to make your site mobile friendly

Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.

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Facebook  |  Mobile applications  |  Research and Analysis  |  Social Media  |  Worst Practices

Will Facebook destroy Instagram?

I've talked before about why I love Instagram.

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