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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Books  |  Marketing  |  Marketing Lessons from the Grateful Dead

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s new book releases today. I received an early copy and read it in two sittings. Yes, I am a Seth Godin fan having read all his books and every blog post he’s written since about 2004. This Is Marketing is Seth’s best book because it’s written for people who think they already know about marketing. It’s written for today’s era of polarization and spin. It’s written to help us all get back to basics.

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Books  |  New Rules of Marketing and PR

The New Rules of Marketing and PR 6th Edition Audiobook Out Now

This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com. 

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Books  |  New Rules of Sales & Service  |  Newsjacking  |  Sales Strategies

The New Rules of Sales and Service Now Out in a Revised and Updated Paperback Edition

Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online in North America. It will be available in other parts of the world in the coming weeks. I’m so excited that after a year of work, the new edition is out. Like the first edition published in 2014, in this updated work I show how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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Book Reviews  |  Books  |  Marketing  |  Newsjacking  |  writing

Book Review: "Disrupted" by Dan Lyons

I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016. Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013 to December 2014.

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Best Practices  |  Book Reviews  |  Books  |  Case Studies  |  Facebook  |  Marketing Lessons from the Grateful Dead  |  Music  |  New Rules of Marketing and PR  |  New Rules of Sales & Service  |  Social Media

The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on. When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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Best Practices  |  Books  |  Case Studies  |  New Rules of Marketing and PR  |  writing

The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.

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