I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today is the publication date for the paperback edition of Marketing Lessons from the Grateful Dead! Books are now shipping from retailers like Amazon. I’m excited for the new, revised and updated edition!
It’s been 15 years since my buddy Brian Halligan and I published the first edition of our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Tons have happened since 2010, so we were eager to do a revised and up...
Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos. My team kept it a secret because the pioneering way I am creating it. Now I am excited to share the details of it with y...
Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public...
The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking, and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been st...
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AI’s Pirated-Books Problem shows how employees at Meta, all the way up to “MZ” (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI mode...
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 w...
The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
