New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Books | Virtual Events | Artificial Intelligence
The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI.
The new 9th edition will be published by Wiley on August 20, 2024.
I’ve been talking about AI for years and the previous edition of New Rules included a chapter on Artificial Intelligence and Marketing where I shared how AI has become an important way to automate routine tasks to save time and money, as well as to increase the success of marketing and PR initiatives.
However, with generative AI services like ChatGPT, DALL-E, and soon Sora from Open AI, as well as similar services from Google and other companies, the world of AI has broken wide open—for everyone.
In fact, the rapid growth of AI is the most significant development for marketing and PR since the first edition of the New Rules back in 2007. In addition to making repetitive tasks easier (like transcribing and summarizing audio), AI has transformed the analysis of enormous datasets that was previously impossible for humans to parse (like analyzing how many thousands or even millions of users interact with your website, predicting what they will want next, and serving it to them when they need it).
The New Rules of Marketing and PR is an international bestseller with half a million copies sold in twenty-nine languages. This new ninth edition of the book builds on the completely revised eighth edition with the most extensive rewrite of so far and includes new stories of success.
What hasn’t changed in nearly two decades is the new edition continues to provide you with a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.
Here are a few links to pre-order the book in the USA:
Purchase books and I’ll speak at your event at no charge
To get copies of the new 9th edition into the hands of your employees, customers, and partners, I’ve created several opportunities for you to purchase books upon release and in return I will deliver a talk at no charge at your upcoming event, participate in a virtual event with you, or coach your employees on the ideas at no fee.
The books for this program will be discounted by 25% from the cover price and the books need to be purchased through my preferred bookseller prior to August 20, 2024. We can work together to organize your event for any time from October 2024 on.
Please contact me to discuss details of this offer.
1. In-person event: My usual fee for an in-person event in the United States is $20,000 plus travel. I’m happy to waive my speaking fee for a USA event if you pre-order 500 or more copies.
2. Virtual event: My usual fee for a virtual event presentation from my professional home studio is $10,000. I’m happy to waive my virtual speaking fee if you pre-order 200 or more copies.
3. Coaching session: If you would like me to provide private coaching for your team on the ideas in the New Rules, I am happy to jump on a one-hour Zoom if you pre-order 100 or more copies. We would dig into your business together and I would offer specific ideas for how you can improve.
Please contact me to arrange the purchase for your organization.
