I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the past month, I’ve been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. I’ve also worked with several marketing teams at companies. While people ask the question in different ways, I’m frequ...
As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother ...
When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.
Applications to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years. Apps such as Restream and StreamYard allow video creators to simultaneously go live to multiple streaming services, including YouTube, Facebook, LinkedIn...
In the world of marketing, there is often a perceived divide between business-to-business (B2B) marketing and marketing to consumers. Many marketers believe that the strategies and tactics used in B2B marketing are vastly different from those used in consumer marketing.
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 w...
Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.
Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine Learning to make products easier to use. It's the human thing to do. Yet many companies don’t deploy AI and ML.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
