HIRE ME TO SPEAK
HIRE ME TO SPEAK

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory...

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Social networks like Facebook, Twitter, and Instagram are great places to engage both your professional network as well as your personal. However, most people separate business and personal on social media and I think that's a mistake. A fun aspect of social media is getting...

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Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. 

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I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”....

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It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements.

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This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com. 

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I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device! I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too....

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In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t eno...

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