HIRE ME TO SPEAK
HIRE ME TO SPEAK

Blog keywords here

David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Best Practices  |  Marketing  |  Search Engine Marketing  |  Worst Practices

Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons.

Read More

Case Studies  |  Marketing  |  Newsjacking  |  Search Engine Marketing

Periodic Table of Link Building Includes Newsjacking

Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on the fundamentals needed to achieve success by engaging with contextually relevant websites.” I’m pleased to see that Newsjacking, a concept I pioneered, is one of most important elements in the table.

Read More

Your Essential Strategic Business Marketing Tool

Subscribe to the blog to get your free template.

Advertising  |  Best Practices  |  Marketing  |  Search Engine Marketing

Artificial Intelligence In Marketing Is Here Today And You Need To Know About It

At IMPACT Live this summer, I very much enjoyed the talk Paul Roetzer delivered on artificial intelligence in marketing. I had been thinking about the topic a bit, but didn’t know where to start learning. Paul, founder of both PR 20/20 and the Marketing Artificial Intelligence Institute, showed me the way. I was wary digging in on my own because AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago.

Read More

Best Practices  |  Marketing  |  Search Engine Marketing  |  Worst Practices  |  copywriting

Your Content History Should Live Forever

Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.

Read More

Best Practices  |  Newsjacking  |  Research and Analysis  |  Search Engine Marketing

Google News rich story view means new SEO opportunities

I’m a huge Google News geek.

Read More

Search Engine Marketing  |  Worst Practices

Do not delete your content because it should live forever

UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.

Read More