--- title: Is Your Content Being Used to Train the AI in Google Bard? description: Chatbots are the new search and why the use of your content in AI models will lead buyers to your business. image: https://www.davidmeermanscott.com/hubfs/AI%20secret%20list.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/is-your-content-being-used-to-train-the-ai-in-google-bard#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Is Your Content Being Used to Train the AI in Google Bard? April 25th, 2023 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/AI%20secret%20list.jpg?width=917&height=614&name=AI%20secret%20list.jpg) The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, [*Inside the secret list of websites that make AI like ChatGPT sound smart*](https://www.washingtonpost.com/technology/interactive/2023/ai-chatbot-learning/) (subscription required) is a fascinating read. I was especially interested to see that the analysis includes a tool to check if your own website data is being used as an input to train Google’s C4 data set (Colossal Clean Crawled Corpus), a large language model like [ChatGPT](https://chat.openai.com/) that helps power [Google Bard](https://bard.google.com). The analysis ranked the roughly 10 million websites based on how many “tokens” appeared from each in the data set. Tokens are small bits of text used to process disorganized information — typically a word or phrase. Business and industrial websites made up the biggest category of content in the Google’s C4 data set (16 percent of categorized tokens). Google’s C4 data set also includes more than half a million personal blogs (3.8 percent of categorized tokens). ![dms dot com](https://www.davidmeermanscott.com/hs-fs/hubfs/dms%20dot%20com.jpg?width=450&height=362&name=dms%20dot%20com.jpg)Many people are concerned that these AI models harvest their data. They see it as “stealing” because the content is used without attribution. As a writer, I can certainly understand that. Let’s dig a little deeper While the source of data used in AI generated results isn’t yet reported, I firmly believe over time AI companies will list where the data in a specific response comes from. Perhaps, governments will require reporting. Perhaps there will eventually be a way for a website owner to opt-in or opt-out of having their data used. I suspect that soon, AI companies will volunteer the source of data used in a response. ## Chatbots are the new search ![what is newsjacking](https://www.davidmeermanscott.com/hs-fs/hubfs/what%20is%20newsjacking.jpg?width=450&height=427&name=what%20is%20newsjacking.jpg)No matter how it happens, being part of chat responses will become valuable, just like being at the top of search engine results are valuable today. Two of my URLs are included in the Google C4 dataset - [DavidMeermanScott.com](https://www.davidmeermanscott.com/) (where my blog is hosted) and [newsjacking.com](https://www.newsjacking.com/). I already knew that both sites are also included in the ChatGPT dataset because when I enter specific queries, the resulting answers clearly pull from my content. Today, companies are investing billions into surfacing content on search engines like Google via paid search ads and optimized content. In the future, if your content is used to train AI and the chatbots include the websites accessed in their responses, that becomes a new way to generate attention for your content. AI presents a new world with many opportunities! It’s fun to think about what’s coming next and to play around with what’s available now.  [![David Meerman Scott speaking live](https://no-cache.hubspot.com/cta/default/413105/166bb19a-54ce-4f1f-9150-176c51c712ca.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/166bb19a-54ce-4f1f-9150-176c51c712ca) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Search Engine Marketing ](https://www.davidmeermanscott.com/blog/topic/search-engine-marketing) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Research and Analysis ](https://www.davidmeermanscott.com/blog/topic/research-and-analysis) [ Artificial Intelligence ](https://www.davidmeermanscott.com/blog/topic/artificial-intelligence) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Grokipedia%20SEO%20disrupted.jpg?width=1536&height=877&name=Grokipedia%20SEO%20disrupted.jpg) ### Grokipedia as a Backdoor to Getting Found in LLM AI Search February 23rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/grokipedia-as-a-backdoor-to-getting-found-in-llm-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Atlas%20OpenAI.jpg?width=1846&height=1022&name=Atlas%20OpenAI.jpg) ### The New OpenAI ChatGPT Atlas Browser Further Disrupts SEO October 23rd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-new-openai-chatgpt-atlas-browser-further-disrupts-seo) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Message%20ChatGPT.jpg?width=1109&height=630&name=Message%20ChatGPT.jpg) ### The New ChatGPT Search Is Good News For Marketers November 4th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/the-new-chatgpt-search-is-good-news-for-marketers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Perpexity%20search.jpg?width=1500&height=1011&name=Perpexity%20search.jpg) ### Why I Prefer Perplexity To Google Or ChatGPT For Search August 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/why-i-prefer-perplexity-to-google-or-chatgpt-for-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Perplexity%20search%20engine.jpg?width=1251&height=842&name=Perplexity%20search%20engine.jpg) ### Perplexity Shows the Future of AI-Powered Search February 13th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/perplexity-shows-the-future-of-ai-powered-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/data%20and%20math2.jpg?width=1500&height=998&name=data%20and%20math2.jpg) ### How to Get Found in LLM AI Search Like ChatGPT-Powered Bing August 16th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-to-get-found-in-llm-ai-search-like-chatgpt-powered-bing) [![Amazon listings for the phase ](https://www.davidmeermanscott.com/hs-fs/hubfs/Amazon%20shutterstock_1219099198.jpg?width=1500&height=1001&name=Amazon%20shutterstock_1219099198.jpg) ### Using the Amazon Search Engine as Marketing July 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/using-the-amazon-search-engine-as-marketing) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/publish.jpg?width=1602&height=1064&name=publish.jpg) ### Back to the Basics: Create Content Like a Publisher March 2nd, 2022|1 min read ](https://www.davidmeermanscott.com/blog/create-marketing-content-like-a-publisher) [![](https://www.davidmeermanscott.com/hubfs/voice%20search.jpg) ### The Super Long Tail of Voice Search July 1st, 2020|1 min read ](https://www.davidmeermanscott.com/blog/voice-search-seo) [![](https://www.davidmeermanscott.com/hubfs/Screen%20Shot%202020-06-16%20at%203.07.39%20PM.png) ### Racial Bias in Marketing Unwittingly Introduced by AI Algorithms June 18th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/racial-bias-in-marketing-ai-algorithms) [![DMS blog redesign2 ](https://www.davidmeermanscott.com/hubfs/DMS%20blog%20redesign2%20.jpg) ### The 5 Essential Skills Required for Building an Effective Website March 5th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/the-5-essential-skills-required-for-building-an-effective-website) [![dms-website](https://www.davidmeermanscott.com/hubfs/dms-website.jpg) ### How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic January 30th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/how-my-site-and-blog-redesign-resulted-in-350-percent-increase-in-traffic) [![DMScott speaking 9a.jpg](https://www.davidmeermanscott.com/hubfs/DMScott%20speaking%209a.jpg) ### Optimizing Annual Conference And Event Websites December 12th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/optimizing-annual-conference-and-event-websites) [![periodic-table-seo-full.jpg](https://www.davidmeermanscott.com/hubfs/periodic-table-seo-full.jpg) ### Periodic Table of Link Building Includes Newsjacking November 2nd, 2017|1 min read ](https://www.davidmeermanscott.com/blog/periodic-table-of-link-building-includes-newsjacking) [![shutterstock_396578755.jpg](https://www.davidmeermanscott.com/hubfs/shutterstock_396578755.jpg) ### Artificial Intelligence In Marketing Is Here Today And You Need To Know About It September 7th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/artificial-intelligence-in-marketing-is-here-today-and-you-need-to-know-about-it) [![calendar shutterstock_491832517.jpg](https://www.davidmeermanscott.com/hubfs/calendar%20shutterstock_491832517.jpg) ### Your Content History Should Live Forever January 17th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/your-content-history-should-live-forever) [![](https://www.davidmeermanscott.com/hs-fs/file-1601536749-jpg/blog-files/6a00d83451f23a69e2019b016e62e7970b-320wi.jpg) ### Google News rich story view means new SEO opportunities November 21st, 2013|1 min read ](https://www.davidmeermanscott.com/blog/2013/11/google-news-rich-story-view-means-new-seo-opportunities.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604442556-jpg/blog-files/6a00d83451f23a69e2017ee9c1456e970d-320wi.jpg) ### Do not delete your content because it should live forever March 28th, 2013|1 min read ](https://www.davidmeermanscott.com/blog/2013/03/do-not-delete-your-content-because-it-should-live-forever.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601710748-jpg/blog-files/6a00d83451f23a69e2017c321b663e970b-320wi.jpg) ### How to make your site mobile friendly September 24th, 2012|1 min read ](https://www.davidmeermanscott.com/blog/2012/09/how-to-make-your-site-mobile-friendly.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601254969-jpg/blog-files/6a00d83451f23a69e2015391c11d27970b-320wi.jpg) ### You have been hacked September 23rd, 2011|1 min read ](https://www.davidmeermanscott.com/blog/2011/09/you-have-been-hacked.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601255529-jpg/blog-files/6a00d83451f23a69e2014e8bb7d86d970d-500wi.jpg) ### Google Plus now open to everyone September 21st, 2011|1 min read ](https://www.davidmeermanscott.com/blog/2011/09/google-plus-now-open-to-everyone.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601513393-jpg/blog-files/6a00d83451f23a69e20148c75404bb970c-150wi.jpg) ### Shaq Googled Big House Outside of Boston January 5th, 2011|1 min read ](https://www.davidmeermanscott.com/blog/2011/01/shaq-googled-big-house-outside-of-boston.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601328028-jpg/blog-files/6a00d83451f23a69e20120a5043b84970b-200wi.jpg) ### Colin Warwick shows how a B2B company makes the first page on Google August 19th, 2009|1 min read ](https://www.davidmeermanscott.com/blog/2009/08/colin-warwick-shows-how-a-b2b-company-makes-the-first-page-on-google.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateModified" : "2026-01-13T16:33:49.950Z", "datePublished" : "2023-04-25T13:35:38.000Z", "headline" : "Is Your Content Being Used to Train the AI in Google Bard?", "image" : [ "https://www.davidmeermanscott.com/hubfs/AI%20secret%20list.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/is-your-content-being-used-to-train-the-ai-in-google-bard", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2023-04-25T13:21:48", "datePublished" : "2023-04-25T09:35:38-0400", "description" : "Chatbots are the new search and why the use of your content in AI models will lead buyers to your business.", "headline" : "Is Your Content Being Used to Train the AI in Google Bard?", "image" : [ "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/AI%20secret%20list.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Search Engine Marketing", "New Rules of Marketing and PR", "Case Studies", "Research and Analysis", "Artificial Intelligence" ], "learningResourceType" : "article", "name" : "Is Your Content Being Used to Train the AI in Google Bard?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/is-your-content-being-used-to-train-the-ai-in-google-bard" } ```