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Case Studies
The Latest from David Meerman Scott
Marketing Lessons from the Grateful Dead | Case Studies | Music | Research and Analysis
Bobby Weir and the Music that Will Never Stop
January 11th, 2026|5 min read
Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook
What K-pop Teaches About Fandom
January 6th, 2026|2 min read
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Why You Should Avoid Hiring Well-Rounded Employees
December 8th, 2025|2 min read
Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Research and Analysis | Books | Fanocracy | Artificial Intelligence
AI Book Trailer for Marketing Lessons from the Grateful Dead
November 25th, 2025|1 min read
Case Studies | Advertising | Artificial Intelligence
Hyper-Personalized Agentic AI Sp*m Email at Scale Is Here
November 4th, 2025|2 min read
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Social Media | Case Studies | YouTube | Advertising
Don’t Fly Wizzness Class Video from Dave Carroll
October 29th, 2025|1 min read
Social Media | Case Studies | Brand Journalism | Best Practices | Fanocracy
Pulling Back the Curtain to Show What Happens Behind-the-Scenes
October 15th, 2025|2 min read
Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy
Once You Put Your Product or Service into the World, it Belongs to your Fans
August 28th, 2025|2 min read
Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy
The Simple Professional Services Website Makeover That Creates Fans
August 11th, 2025|1 min read
Case Studies | writing | Marketing | Brand Journalism | Best Practices | Artificial Intelligence
The Fine Art of Crafting a Not-Quite-Clickbait Headline
August 1st, 2025|2 min read
Case Studies | Personal branding | Best Practices | Artificial Intelligence
Your Future: AI Models Will Find You Via Your Personal Website
July 18th, 2025|2 min read
Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Personal branding | Facebook | Brand Journalism | Best Practices | Fanocracy
The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart
June 24th, 2025|2 min read
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Get StartedCase Studies | Marketing | Research and Analysis | Best Practices | Artificial Intelligence
The AI Agentic Web Is Disrupting Your Website
June 4th, 2025|3 min read
Public Relations | Case Studies | Marketing
Max, Once Named HBO Max, Rebranded as… HBO Max
May 23rd, 2025|1 min read
Case Studies | Marketing | Best Practices | Fanocracy
Gamify Products and Services to Create Fans and Grow Business
May 13th, 2025|2 min read
Case Studies | Advertising | Best Practices | Fanocracy
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
April 16th, 2025|1 min read
Case Studies | Marketing | Advertising
The Branding of Brand Brand Beer
March 12th, 2025|2 min read
Press Release Content | Case Studies | Marketing | Media Relations | Advertising | Fanocracy
Your Organization’s History As Content Marketing
February 10th, 2025|1 min read
Case Studies | Personal branding | Best Practices
Sneaking In Via Life’s Side Doors
January 14th, 2025|1 min read
Worst Practices | Case Studies | Marketing | Advertising
Automaker Website Frustrations Push Buyers Elsewhere
December 10th, 2024|1 min read