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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Best Practices  |  Brand Journalism  |  Buyer Persona  |  Case Studies  |  Marketing  |  Master Newsjacking course  |  Social Media

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years.

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Best Practices  |  Brand Journalism  |  Case Studies  |  Crowdsource  |  Master Newsjacking course  |  Newsjacking  |  Viral Marketing

How Creative Commons Helped Spread My Ideas To Millions Of People!

I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

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Best Practices  |  Brand Journalism  |  Case Studies  |  Marketing  |  Thought Leadership  |  ebooks

Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author.

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Best Practices  |  Case Studies  |  Worst Practices

How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel.

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Case Studies  |  Music  |  Research and Analysis

Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)

This summer I’ve seen some great live music including Eminem, St. Vincent, Beck, Aerosmith, and Ryan Adams (covering the entire Rolling Stones Exile on Main Street album). Two bands I saw stuck me as a fascinating contrast of performance styles: U2 and Dead and Company. It got me thinking about how we work no matter our profession.

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Case Studies  |  Marketing  |  Newsjacking  |  Worst Practices

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh.

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