I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today is the publication date for the paperback edition of Marketing Lessons from the Grateful Dead! Books are now shipping from retailers like Amazon. I’m excited for the new, revised and updated edition!
Get ready for all kinds of email messages flooding your inbox thanks to the increasing use of agentic Artificial Intelligence to create hyper-personalization email campaigns. The same tools are being used by scammers to get you to log into fake accounts.
Sixteen years after his United Breaks Guitars video went viral, my friend, the Canadian singer-songwriter Dave Carroll, is back with another musical message for the airline world.
There’s something fascinating about stepping behind the velvet rope and seeing what most people never do. Behind the scenes experiences and images don’t just show what you do—they reveal who you are.
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words.
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
