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Case Studies (2)
The Latest from David Meerman Scott
Gamify Products and Services to Create Fans and Grow Business
Case Studies | Marketing | Best Practices | Fanocracy
Gamify Products and Services to Create Fans and Grow Business
May 13th, 2025|2 min read
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
Case Studies | Advertising | Best Practices | Fanocracy
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
April 16th, 2025|1 min read
The Branding of Brand Brand Beer
Case Studies | Marketing | Advertising
The Branding of Brand Brand Beer
March 12th, 2025|2 min read
Your Organization’s History As Content Marketing
Press Release Content | Case Studies | Marketing | Media Relations | Advertising | Fanocracy
Your Organization’s History As Content Marketing
February 10th, 2025|1 min read
Sneaking In Via Life’s Side Doors
Case Studies | Personal branding | Best Practices
Sneaking In Via Life’s Side Doors
January 14th, 2025|1 min read
Automaker Website Frustrations Push Buyers Elsewhere
Worst Practices | Case Studies | Marketing | Advertising
Automaker Website Frustrations Push Buyers Elsewhere
December 10th, 2024|1 min read
Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel
Public Speaking | Case Studies | Personal branding | Best Practices
Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel
December 3rd, 2024|1 min read
Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers
Social Media | New Rules of Marketing and PR | Case Studies | Personal branding | Best Practices | Fanocracy
Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers
November 21st, 2024|5 min read
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Please Do Not Play Without Permission
Worst Practices | Case Studies | Sales Strategies | Marketing | Advertising | Best Practices | Artificial Intelligence
Please Do Not Play Without Permission
November 12th, 2024|2 min read
Why I’m a fan of iPie Pizzeria in Killington VT
Case Studies | Best Practices | Fanocracy
Why I’m a fan of iPie Pizzeria in Killington VT
October 17th, 2024|1 min read
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
Public Speaking | Buyer Persona | Case Studies | US Presidential Campaign Marketing & PR | YouTube | Newsjacking | Fanocracy
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
October 7th, 2024|2 min read
Create and Connect Through Live Video
New Rules of Marketing and PR | Case Studies
Create and Connect Through Live Video
August 26th, 2024|1 min read
Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces
New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Fanocracy
Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces
July 30th, 2024|2 min read
Dead & Company at Sphere Las Vegas
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Buyer Persona | Case Studies | Fanocracy
Dead & Company at Sphere Las Vegas
July 22nd, 2024|6 min read
Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book
Marketing the Moon | Public Relations | Case Studies | Marketing | Advertising
Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book
July 17th, 2024|3 min read
New 9th Edition of The New Rules of Marketing & PR Coming in August!
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Books | Virtual Events | Artificial Intelligence
New 9th Edition of The New Rules of Marketing & PR Coming in August!
June 20th, 2024|2 min read
Fans First Banana Ball Delights at Sold Out Fenway Park Game
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Fanocracy
Fans First Banana Ball Delights at Sold Out Fenway Park Game
June 10th, 2024|4 min read
The Reality of AI Adoption in B2B Marketing
Case Studies | Marketing | Best Practices | Business to Business | Virtual Events | Artificial Intelligence
The Reality of AI Adoption in B2B Marketing
June 6th, 2024|4 min read
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Apple Apologizes for CRUSH Video Misstep
Public Relations | Case Studies | Advertising | Fanocracy
Apple Apologizes for CRUSH Video Misstep
May 12th, 2024|1 min read