HIRE ME TO SPEAK
HIRE ME TO SPEAK

David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Case Studies  |  Marketing  |  Newsjacking  |  Worst Practices

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh.

Read More

Advertising  |  Case Studies  |  Facebook  |  Social Media

Is Facebook Protecting Your Information Now?

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed.

Read More

Your Essential Strategic Business Marketing Tool

Subscribe to the blog to get your free template.

Case Studies  |  Newsjacking  |  Sales Strategies  |  Thought Leadership

Expert Witnesses Find New Business By Newsjacking

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right.

Read More

Best Practices  |  Case Studies  |  Facebook

Blockchain Based Social Networking Can Learn From Estonian Healthcare

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life.

Read More

Advertising  |  Case Studies  |  Facebook  |  Media Relations

Can We No Longer Trust Facebook?

Facebook has been in the news a lot in 2018, and it hasn’t been good. First, the company was under fire for allowing Russian operatives to purchase Facebook ads to influence the 2016 U.S Presidential election. Then it emerged that Cambridge Analytica, a political data firm, gained access to private information on more than 50 million Facebook users. Yes, the problems were bad. But worse, Facebook hasn’t been completely open and honest and transparent as these stories were breaking. I no longer trust Facebook.

Read More

Best Practices  |  Case Studies  |  Marketing

Friendly Service Makes For Great Marketing

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business.

Read More