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Case Studies
The Latest from David Meerman Scott
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
Case Studies | Newsjacking | Fandom Playbook | Fandom Marketing
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
May 8th, 2026|1 min read
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|2 min read
Moltbook: A Social Network for AI Agents Where Humans Can Only Watch
Social Media | Case Studies | Research and Analysis | Artificial Intelligence
Moltbook: A Social Network for AI Agents Where Humans Can Only Watch
February 3rd, 2026|1 min read
My New Website, New Focus, and New Photos
Case Studies | Personal branding | Best Practices
My New Website, New Focus, and New Photos
January 20th, 2026|2 min read
Bobby Weir and the Music that Will Never Stop
Marketing Lessons from the Grateful Dead | Case Studies | Music | Research and Analysis
Bobby Weir and the Music that Will Never Stop
January 11th, 2026|5 min read
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What K-pop Teaches About Fandom
Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook
What K-pop Teaches About Fandom
January 6th, 2026|2 min read
Why You Should Avoid Hiring Well-Rounded Employees
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Why You Should Avoid Hiring Well-Rounded Employees
December 8th, 2025|2 min read
AI Book Trailer for Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Research and Analysis | Books | Fanocracy | Artificial Intelligence
AI Book Trailer for Marketing Lessons from the Grateful Dead
November 25th, 2025|1 min read
Hyper-Personalized Agentic AI Sp*m Email at Scale Is Here
Case Studies | Advertising | Artificial Intelligence
Hyper-Personalized Agentic AI Sp*m Email at Scale Is Here
November 4th, 2025|2 min read
Don’t Fly Wizzness Class Video from Dave Carroll
Social Media | Case Studies | YouTube | Advertising
Don’t Fly Wizzness Class Video from Dave Carroll
October 29th, 2025|1 min read
Pulling Back the Curtain to Show What Happens Behind-the-Scenes
Social Media | Case Studies | Brand Journalism | Best Practices | Fanocracy
Pulling Back the Curtain to Show What Happens Behind-the-Scenes
October 15th, 2025|2 min read
Once You Put Your Product or Service into the World, it Belongs to your Fans
Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy
Once You Put Your Product or Service into the World, it Belongs to your Fans
August 28th, 2025|2 min read
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The Simple Professional Services Website Makeover That Creates Fans
Case Studies | Personal branding | copywriting | Marketing | Best Practices | Fanocracy
The Simple Professional Services Website Makeover That Creates Fans
August 11th, 2025|1 min read
The Fine Art of Crafting a Not-Quite-Clickbait Headline
Case Studies | writing | Marketing | Brand Journalism | Best Practices | Artificial Intelligence
The Fine Art of Crafting a Not-Quite-Clickbait Headline
August 1st, 2025|2 min read
Your Future: AI Models Will Find You Via Your Personal Website
Case Studies | Personal branding | Best Practices | Artificial Intelligence
Your Future: AI Models Will Find You Via Your Personal Website
July 18th, 2025|2 min read
The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart
Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Personal branding | Facebook | Brand Journalism | Best Practices | Fanocracy
The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart
June 24th, 2025|2 min read
The AI Agentic Web Is Disrupting Your Website
Case Studies | Marketing | Research and Analysis | Best Practices | Artificial Intelligence
The AI Agentic Web Is Disrupting Your Website
June 4th, 2025|3 min read
Max, Once Named HBO Max, Rebranded as… HBO Max
Public Relations | Case Studies | Marketing
Max, Once Named HBO Max, Rebranded as… HBO Max
May 23rd, 2025|1 min read
Gamify Products and Services to Create Fans and Grow Business
Case Studies | Marketing | Best Practices | Fanocracy
Gamify Products and Services to Create Fans and Grow Business
May 13th, 2025|2 min read
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
Case Studies | Advertising | Best Practices | Fanocracy
Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom
April 16th, 2025|1 min read