I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Eighteenth Amendment of the Constitution of the United States established the prohibition of alcoholic beverages beginning in 1920. Now, just over one hundred years later, there’s talk in Congressional hearings of prohibiting the use of TikTok in the US.
Recently, I discovered Stoned Immaculate, an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans ...
This week, HubSpot launched ChatSpot, a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.
Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.
Best Practices | Case Studies | Facebook | Fanocracy | New Rules of Marketing and PR | Personal branding | Sales Strategies | Social Media
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. More than that, he’s livi...
Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning ...
Advertising | Case Studies | Fanocracy | Newsjacking | Research and Analysis | Social Media | Twitter
Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”