I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner in the big cities.
There’s a Qdoba Mexican Grill five minutes walk from my office. I’ve eaten there about 25 times since it opened. I like the naked burrito! (No rice, chicken, extra pico de gallo, guacamole.) Today, there was an addition to the restaurant. A television playing infomercials! A...
Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts.
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
In November, I delivered a full day social media marketing Masterclass in Doha, Qatar sponsored by Digital Marketing Arts Academy and Dar Al-Sharq Media.
I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing.
Yesterday I was in Colonia del Sacramento, Uruguay. It is an easy day trip from Buenos Aires by fast ferry.
The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate media coverage and social attention for yourself or your business.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
