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Case Studies (30)
The Latest from David Meerman Scott

Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising

Viral Marketing with Jerry Garcia's toilet

October 21st, 2006|3 min read

New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging

Blogs outside of North America: Great marketing that brings the world together

October 20th, 2006|2 min read

Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging

Your best customers participate in online forums—so should you—a case study

October 11th, 2006|4 min read

New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices

Microsoft fixes the bugs in its marketing

October 5th, 2006|2 min read

Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business

Elevator ads? Here is some great data from a company that took the ride

October 4th, 2006|1 min read

New Rules of Marketing and PR | Public Relations | Case Studies | Marketing

Show, Don't Tell – U.S. Navy Blue Angels

October 2nd, 2006|1 min read

Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising

The Student Loan Network gains a competitive edge online with Financial Aid Podcast

September 22nd, 2006|3 min read

Worst Practices | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising

As a member of Hilton HHonors, you are very important to us. Not.

September 16th, 2006|2 min read

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New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Business to Business | Corporate blogging

Alacra: Bigger than the biggest competitors

September 9th, 2006|2 min read

Rock Band Web Sites | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising

Uncle Seth and podcasts: Putting marketing back into musicians' control

August 28th, 2006|2 min read

Case Studies | Marketing

e-book from Ardath Albee: Why Naked CRM Doesn’t Work

August 21st, 2006|0 min read

Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging

Cervélo Cycles and The New Rules of Marketing and PR

August 18th, 2006|3 min read

Worst Practices | Case Studies | Corporate blogging

User Interface Designers: Don't change things just because you think it is cool

July 26th, 2006|1 min read

Viral Marketing | Press Release Content | Public Relations | Case Studies

PRNewswire to auction off-peak press releases with SEO via eBay

July 14th, 2006|0 min read

Viral Marketing | Worst Practices | Public Relations | Case Studies | Best Practices | Corporate blogging

Attention American Automakers: Your websites suck

July 5th, 2006|3 min read

Case Studies | Best Practices

Even hotel chains can market well online

June 5th, 2006|1 min read

Case Studies | Best Practices

The Wall Street Journal Online turns ten: celebrates with free open access

May 1st, 2006|1 min read

Case Studies

Knight-Ridder’s 100-year history comes to a sad end

March 20th, 2006|1 min read

Case Studies | Best Practices | Business to Business

Content Sells Concrete

February 28th, 2006|1 min read