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Case Studies (30)
The Latest from David Meerman Scott
Thought Leadership: How much money does your buyer make?
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Business to Business | Corporate blogging
Thought Leadership: How much money does your buyer make?
October 31st, 2006|2 min read
Web marketing and The New York Public Library
Public Relations | Case Studies | Marketing | Non Profits
Web marketing and The New York Public Library
October 27th, 2006|1 min read
Viral Marketing with Jerry Garcia's toilet
Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
Viral Marketing with Jerry Garcia's toilet
October 21st, 2006|3 min read
Blogs outside of North America: Great marketing that brings the world together
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Blogs outside of North America: Great marketing that brings the world together
October 20th, 2006|2 min read
Your best customers participate in online forums—so should you—a case study
Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Your best customers participate in online forums—so should you—a case study
October 11th, 2006|4 min read
Microsoft fixes the bugs in its marketing
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices
Microsoft fixes the bugs in its marketing
October 5th, 2006|2 min read
Elevator ads? Here is some great data from a company that took the ride
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Show, Don't Tell – U.S. Navy Blue Angels
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Show, Don't Tell – U.S. Navy Blue Angels
October 2nd, 2006|1 min read
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The Student Loan Network gains a competitive edge online with Financial Aid Podcast
Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
September 22nd, 2006|3 min read
As a member of Hilton HHonors, you are very important to us. Not.
Worst Practices | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
As a member of Hilton HHonors, you are very important to us. Not.
September 16th, 2006|2 min read
Alacra: Bigger than the biggest competitors
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Business to Business | Corporate blogging
Alacra: Bigger than the biggest competitors
September 9th, 2006|2 min read
Ford Bold Moves? I don't think so
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Ford Bold Moves? I don't think so
September 7th, 2006|1 min read
Uncle Seth and podcasts: Putting marketing back into musicians' control
Rock Band Web Sites | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
Uncle Seth and podcasts: Putting marketing back into musicians' control
August 28th, 2006|2 min read
e-book from Ardath Albee: Why Naked CRM Doesn’t Work
e-book from Ardath Albee: Why Naked CRM Doesn’t Work
August 21st, 2006|0 min read
Cervélo Cycles and The New Rules of Marketing and PR
Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Cervélo Cycles and The New Rules of Marketing and PR
August 18th, 2006|3 min read
User Interface Designers: Don't change things just because you think it is cool
Worst Practices | Case Studies | Corporate blogging
User Interface Designers: Don't change things just because you think it is cool
July 26th, 2006|1 min read
PRNewswire to auction off-peak press releases with SEO via eBay
Viral Marketing | Press Release Content | Public Relations | Case Studies
PRNewswire to auction off-peak press releases with SEO via eBay
July 14th, 2006|0 min read
Attention American Automakers: Your websites suck
Viral Marketing | Worst Practices | Public Relations | Case Studies | Best Practices | Corporate blogging
Attention American Automakers: Your websites suck
July 5th, 2006|3 min read
Even hotel chains can market well online
Even hotel chains can market well online
June 5th, 2006|1 min read
The Wall Street Journal Online turns ten: celebrates with free open access
The Wall Street Journal Online turns ten: celebrates with free open access
May 1st, 2006|1 min read