I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
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Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
I love this example of newsjacking from Krispy Kreme®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.
It's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection and made it available to schol...
I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.
The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
