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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Press Release Content  |  Public Relations  |  Worst Practices

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.

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Case Studies  |  Facebook  |  Press Release Content  |  Public Relations  |  Social Media  |  Worst Practices

SEC action against Netflix CEO over Facebook post is completely wrong

The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.

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Case Studies  |  Media Relations  |  Press Release Content  |  Public Relations  |  Worst Practices  |  copywriting  |  writing

Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook

Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.

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Case Studies  |  Media Relations  |  Press Release Content  |  Public Relations  |  Twitter

Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty

Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.

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Case Studies  |  Media Relations  |  Press Release Content  |  Public Relations  |  Worst Practices

DANGER: Using digital PR tactics to hype digital expertise

UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.

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Best Practices  |  Business to Business  |  Case Studies  |  Press Release Content  |  Public Relations

Riding a real time Amazon announcement to reach an influential journalist

Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)

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