I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I love this example of newsjacking from Krispy Kreme®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.
It's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection and made it available to schol...
I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.
The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.
Case Studies | Media Relations | Press Release Content | Public Relations | Worst Practices | copywriting | writing
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.
Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)