I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE April 1, 2009
I received a press release via email a few days ago from a well-meaning PR person.
I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in over 388,000 press releases sent in 2006. With the help of Dow Jones we used ...
I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about th...
HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot such as link...
Readers of this blog know that I get hundreds of unsolicited press releases and PR pitches every week. I'm on a bunch of lists because of this blog, my books, and the magazines I write for. Ugh.
PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pag...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
