I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “Please Do Not Play Without Permission”.
When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between ...
As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web...
Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.
This week, HubSpot launched ChatSpot, a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
