I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web...
Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.
This week, HubSpot launched ChatSpot, a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attrac...
Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed ...
When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
