HIRE ME TO SPEAK
HIRE ME TO SPEAK

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all.

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A reader asks: “Should white papers have a named author? Or can it simply state a company name or department as author?” This seemingly small issue has big ramifications so I’m sharing here.

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One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."

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On the speaking circuit when I talk about The New Rules of Marketing & PR (including thought leadership based marketing) and when I show examples from innovative organizations, nearly everyone in the audience enthusiastically embraces the ideas. Many people see the potential...

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Last night I took my teenage daughter to the Orpheum Theatre in Boston to see two of her favorite bands: Breaking Benjamin and Three Days Grace. We had a great time. This was one of the first concerts I've been to recently where the audience was in their teens and twenties. ...

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As many smart marketers know, a well crafted white paper, e-book, or Webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of thought leadership based Web content brands a company, a consultant, or a nonprofit...

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