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white papers
The Latest from David Meerman Scott
Really, Truly, Actually Free Content
white papers | Marketing | Best Practices
Really, Truly, Actually Free Content
July 24th, 2018|1 min read
Who wrote that awesome white paper?
white papers | ebooks | Personal branding | Brand Journalism
Who wrote that awesome white paper?
February 19th, 2014|1 min read
New B2B lead generation calculus
white papers | Marketing | Research and Analysis | Brand Journalism | Best Practices | Business to Business
New B2B lead generation calculus
October 25th, 2011|2 min read
Nerdy white papers vs hip and stylish ebooks
Thought Leadership | Worst Practices | white papers | ebooks | writing
Nerdy white papers vs hip and stylish ebooks
June 4th, 2010|1 min read
To gate or not to gate? Data from an ebook offer
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
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Attention Marketers: Hire a Journalist!
Thought Leadership | white papers | ebooks | Public Relations | Marketing | Brand Journalism | Corporate blogging
Attention Marketers: Hire a Journalist!
May 21st, 2007|2 min read
Mobile phones are the new lighters
white papers | ebooks | Corporate blogging
Mobile phones are the new lighters
May 14th, 2007|1 min read
Eight Quick Tips to create thoughtful Web content to reach buyers directly
Viral Marketing | white papers | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Advertising | Business to Business
Eight Quick Tips to create thoughtful Web content to reach buyers directly
November 14th, 2006|1 min read
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
October 2nd, 2006|1 min read