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Newsjacking
The Latest from David Meerman Scott
Public Relations | Real-Time Marketing & PR | Newsjacking | Best Practices
Why Real-Time PR Matters in the Age of AI Search
September 17th, 2025|3 min read
Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy
Once You Put Your Product or Service into the World, it Belongs to your Fans
August 28th, 2025|2 min read
Public Relations | Books | Newsjacking | Artificial Intelligence
The New York Times signs AI licensing deal with Amazon
May 30th, 2025|1 min read
Public Relations | Newsjacking
250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again
April 21st, 2025|1 min read
Book Reviews | Facebook | Newsjacking | Artificial Intelligence
Freedom of Speech? The Book Facebook Wants to Suppress
March 20th, 2025|4 min read
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Public Speaking | Buyer Persona | Case Studies | US Presidential Campaign Marketing & PR | YouTube | Newsjacking | Fanocracy
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
October 7th, 2024|2 min read
Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
June 24th, 2024|2 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
Social Media | Research and Analysis | Newsjacking | Artificial Intelligence
Important Artificial Intelligence Case to be Argued in the US Supreme Court Today
February 21st, 2023|2 min read
Twitter | Case Studies | Real-Time Marketing & PR | Newsjacking
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
December 8th, 2022|1 min read
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Get StartedSocial Media | Twitter | Case Studies | Research and Analysis | Newsjacking | Advertising | Fanocracy
Free Speech
November 29th, 2022|3 min read
Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
July 25th, 2022|6 min read
Thought Leadership | Viral Marketing | Book Reviews | Crowdsource | Books | Newsjacking
The Carbon Almanac: It's Not Too Late
July 12th, 2022|4 min read
Social Media | Twitter | Research and Analysis | Newsjacking | Advertising
Twitter Blue Subscription Service
June 29th, 2022|2 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Media Relations | Newsjacking
Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR
May 9th, 2022|4 min read
Social Media | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Newsjacking | Business to Business
8th Edition of The New Rules of Marketing & PR Publishes Today
May 3rd, 2022|3 min read
Social Media | Twitter | Facebook | Research and Analysis | Newsjacking
Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification
April 25th, 2022|2 min read
Press Release Content | Public Relations | Case Studies | Marketing | Newsjacking
Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking
April 13th, 2022|1 min read