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Newsjacking
The Latest from David Meerman Scott
Stop Newsjacking Negative Stories Unless You Have a Legitimate Tie
Public Relations | Case Studies | Media Relations | Newsjacking | Best Practices
Stop Newsjacking Negative Stories Unless You Have a Legitimate Tie
September 10th, 2026|1 min read
Canadians: “We've Been Neighbors for a Long Time”
Marketing | Newsjacking | Brand Journalism | Fanocracy | Fandom Playbook | Fandom Marketing
Canadians: “We've Been Neighbors for a Long Time”
August 30th, 2026|2 min read
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
Case Studies | Newsjacking | Fandom Playbook | Fandom Marketing
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
May 8th, 2026|1 min read
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|3 min read
Be Very Careful When Newsjacking Political Stories
Newsjacking | Advertising | Best Practices
Be Very Careful When Newsjacking Political Stories
March 3rd, 2026|1 min read
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Why Real-Time PR Matters in the Age of AI Search
Public Relations | Real-Time Marketing & PR | Newsjacking | Best Practices
Why Real-Time PR Matters in the Age of AI Search
September 17th, 2025|3 min read
Once You Put Your Product or Service into the World, it Belongs to your Fans
Case Studies | Marketing | Newsjacking | Advertising | Best Practices | Fanocracy
Once You Put Your Product or Service into the World, it Belongs to your Fans
August 28th, 2025|2 min read
The New York Times signs AI licensing deal with Amazon
Public Relations | Books | Newsjacking | Artificial Intelligence
The New York Times signs AI licensing deal with Amazon
May 30th, 2025|1 min read
250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again
Public Relations | Newsjacking
250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again
April 21st, 2025|1 min read
Freedom of Speech? The Book Facebook Wants to Suppress
Book Reviews | Facebook | Newsjacking | Artificial Intelligence
Freedom of Speech? The Book Facebook Wants to Suppress
March 20th, 2025|4 min read
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
Public Speaking | Buyer Persona | Case Studies | US Presidential Campaign Marketing & PR | YouTube | Newsjacking | Fanocracy
Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley
October 7th, 2024|2 min read
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
June 24th, 2024|2 min read
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Samsung’s “UnCrush” Video Newsjacking of Apple Fail
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
Important Artificial Intelligence Case to be Argued in the US Supreme Court Today
Social Media | Research and Analysis | Newsjacking | Artificial Intelligence
Important Artificial Intelligence Case to be Argued in the US Supreme Court Today
February 21st, 2023|2 min read
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
Twitter | Case Studies | Real-Time Marketing & PR | Newsjacking
World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol
December 8th, 2022|1 min read
Free Speech
Social Media | Twitter | Case Studies | Research and Analysis | Newsjacking | Advertising | Fanocracy
Free Speech
November 29th, 2022|3 min read
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
July 25th, 2022|6 min read
The Carbon Almanac: It's Not Too Late
Thought Leadership | Viral Marketing | Book Reviews | Crowdsource | Books | Newsjacking
The Carbon Almanac: It's Not Too Late
July 12th, 2022|4 min read