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Newsjacking (3)
The Latest from David Meerman Scott
How NASA Sold the Science and Glamour of Space Travel
Marketing the Moon | Case Studies | Newsjacking | Brand Journalism
How NASA Sold the Science and Glamour of Space Travel
July 20th, 2019|1 min read
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
Marketing the Moon | Public Relations | Case Studies | Media Relations | Newsjacking | Fanocracy
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
July 16th, 2019|2 min read
IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content
Marketing the Moon | Marketing | Newsjacking | Brand Journalism | Corporate blogging | Fanocracy
IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content
July 10th, 2019|2 min read
Fanocracy Stories: What is Presidential Candidate Jay Inslee a Passionate Fan of?
Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Presidential Candidate Jay Inslee a Passionate Fan of?
June 26th, 2019|1 min read
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
Public Speaking | Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
June 19th, 2019|1 min read
What Are The U.S. Presidential Candidates Passionate Fans Of?
Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
What Are The U.S. Presidential Candidates Passionate Fans Of?
June 17th, 2019|3 min read
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
Social Media | Case Studies | Research and Analysis | Newsjacking
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
April 2nd, 2019|2 min read
When the News Media Wants Your Content Right Now!
When the News Media Wants Your Content Right Now!
April 1st, 2019|2 min read
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Super Boring
Case Studies | Research and Analysis | Newsjacking
Super Boring
February 4th, 2019|2 min read
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
My interview with Bob Woodward about President Trump’s Tweets
Twitter | Case Studies | US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking
My interview with Bob Woodward about President Trump’s Tweets
December 12th, 2018|3 min read
How To Create Word Of Mouth For Your Company, Product, Or Idea
Viral Marketing | Marketing | World Wide Rave | Newsjacking
How To Create Word Of Mouth For Your Company, Product, Or Idea
September 18th, 2018|1 min read
How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs
Public Speaking | Personal branding | Marketing | Newsjacking
How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs
September 10th, 2018|1 min read
How Creative Commons Helped Spread My Ideas To Millions Of People!
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Brand Journalism | Best Practices | Master Newsjacking course
How Creative Commons Helped Spread My Ideas To Millions Of People!
August 15th, 2018|2 min read
IHOP Lying To Its Customers: How NOT To Build Fandom
Worst Practices | Case Studies | Marketing | Newsjacking
IHOP Lying To Its Customers: How NOT To Build Fandom
June 12th, 2018|3 min read
Expert Witnesses Find New Business By Newsjacking
Thought Leadership | Case Studies | Sales Strategies | Newsjacking
Expert Witnesses Find New Business By Newsjacking
April 18th, 2018|2 min read
How KFC Turned Fiasco Into Fandom
New Rules of Marketing and PR | Case Studies | Newsjacking | Fanocracy
How KFC Turned Fiasco Into Fandom
February 24th, 2018|2 min read
Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico
Marketing | Newsjacking | Best Practices
Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico
January 11th, 2018|3 min read
Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017
Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017
December 16th, 2017|3 min read
Periodic Table of Link Building Includes Newsjacking
Search Engine Marketing | Case Studies | Marketing | Newsjacking
Periodic Table of Link Building Includes Newsjacking
November 2nd, 2017|2 min read