I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed ...
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!
A dozen years ago I weighed 60 pounds more than I do now. At that time, I didn’t have the energy required to do my work and my doctor was beginning to worry about some of my numbers, discussing the possibility of putting me on medications. It was a massive wakeup call and I ...
While some organizations are tentatively considering a move back to in-person events or considering hybrid events in 2022, most are doubling down on virtual events. No matter what your plans looks like, planning an event requires bringing engaging speakers who can entertain ...
We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtua...
The Abundance 360 Conference run by Peter Diamandis (named by Fortune as one of the “World’s 50 Greatest Leaders” and the founder of the XPRIZE) went ahead with a hybrid event in January, 2021. Despite a very strict COVID protocol, 25% of the people who were a part of the “i...
What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the ev...
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded peo...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
