I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded peo...
While a great virtual event is more like television than theater, that is not the whole story. If you only focus on the TV part, you miss the opportunity for the audience interaction. The reality is that online consumer expectations have been highly shaped by social media. T...
Why do some virtual events succeed while others miss the mark? One likely reason is that organizations simply try to recreate the in-person event they are familiar with digitally. Unfortunately, they fail to find the right medium and methodology for virtual success.
In August 2020, for the first time ever, Tony Robbins Business Mastery went virtual. Tony's totally reimagines what a virtual event can be, starting with his custom designed virtual stage, featuring a 50-foot round, 20-foot tall screen displaying up to 2,000 participants in ...
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is ch...
In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.
With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmothe...
Cue cards were important items used by the Apollo astronauts in the Command Module and Lunar Module 50 years ago. I’ve found that cue cards are a super valuable tool today for speaking on Zoom calls and presenting at virtual events.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
