Blog keywords here

David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Advertising  |  Best Practices  |  Case Studies  |  Corporate Comedy  |  Real-Time Marketing & PR  |  YouTube

Purell follows NASA with clever real-time video

UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more. +++++++++++++++++++++++

Read More

Book Reviews  |  Books  |  Corporate Comedy  |  Personal branding  |  Viral Marketing  |  YouTube

Beyond Viral

Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.

Read More

Your Essential Strategic Business Marketing Tool

Subscribe to the blog to get your free template.

Best Practices  |  Brand Journalism  |  Case Studies  |  Corporate Comedy  |  Viral Marketing  |  World Wide Rave  |  YouTube

Awesome Air New Zealand All Blacks rugby safety video

UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.

Read More

Business to Business  |  Case Studies  |  Corporate Comedy

The perfect gift for Dad

Can't decide what to get Dad for Fathers' Day?

Read More

Case Studies  |  Corporate Comedy  |  Crowdsource  |  Social Media

How to crowdsource videos for your company

Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive." This video filmed, edited and directed by Matt Robinson and Tom Wrigglesworth for the contest is just terrific.

Read More

Brand Journalism  |  Corporate Comedy

Corporate comedy

Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha).

Read More