HIRE ME TO SPEAK
HIRE ME TO SPEAK
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The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more. +++++++++++++++++++++++

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Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.

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UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.

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Can't decide what to get Dad for Fathers' Day?

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Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can ...

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Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha).

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Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't.

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