--- title: Awesome Air New Zealand All Blacks rugby safety video --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/08/air_new_zealand_all_blacks_rugby_safety_video.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Awesome Air New Zealand All Blacks rugby safety video August 24th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company. +++++++++++++++++++++++++ Last year I had the pleasure of speaking at the [Marketing Now!](http://www.connectnow.net.au/) conference in Wellington, NZ hosted by my friend [Siobhan Bulfin](http://twitter.com/SiobhanBulfin). I met marketers from both Air New Zealand and the [New Zealand All Blacks](https://www.webinknow.com/2009/04/new-zealand-all-blacks-experimenting-with-social-media-to-reach-global-fans.html) rugby team. I was struck at the time the awesomeness of New Zealanders and their world famous team. So it is with great excitement that Siobhan shared with me the new safety video created by Air New Zealand for use on their 737 aircraft (which I flew from Auckland to Wellington). Direct link to [Air New Zealand - Crazy About Rugby - Safety Video](http://www.youtube.com/watch?v=9f1awn9vBZE) on YouTube. What fun. If you're like me and travel frequently, you know how dreadful many of these safety videos can be. So good on you Air New Zealand for making yours fun. **Credits! Humor! ** There's even credits at the end. When have you ever seen that? And how about some 120,000 YouTube views in just a week. Watch carefully or you may miss some of the (awesome) subtle humor. Here's a look [behind the scenes](http://www.youtube.com/watch?v=aCTl4JDG-4A) at creating the video. The timing of the release of this new video was just after the [All Blacks had beaten the South Africa Springboks](http://www.heavensgame.com/tri-nations/tri-nations-2010-all-blacks-break-springboks-hearts-win-tri-nations) by 29-22. In an amazing final 5 minutes they scored two tries to claim the Tri Nations crown. **What normally boring aspect of your business can you make fun and brand your organization as one that people want to do business with?** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Corporate Comedy ](https://www.davidmeermanscott.com/blog/topic/corporate-comedy) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ World Wide Rave ](https://www.davidmeermanscott.com/blog/topic/world-wide-rave) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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