No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
Last year I had the pleasure of speaking at the Marketing Now! conference in Wellington, NZ hosted by my friend Siobhan Bulfin.
I met marketers from both Air New Zealand and the New Zealand All Blacks rugby team. I was struck at the time the awesomeness of New Zealanders and their world famous team.
So it is with great excitement that Siobhan shared with me the new safety video created by Air New Zealand for use on their 737 aircraft (which I flew from Auckland to Wellington).