--- title: This Is a Generic Brand Video --- [Skip to main content](https://www.davidmeermanscott.com/blog/2014/03/this-is-a-generic-brand-video.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # This Is a Generic Brand Video March 28th, 2014 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) [Rick Friesen](http://www.therickfriesen.com) sent me awesomeness [This Is a Generic Brand Video](https://www.youtube.com/watch?v=2YBtspm8j8M). Considering it has 602,000 views in just a week, perhaps you’ve seen it. But it was new to me. **Humor is truth** The reason I think this is hysterical is because it is so spot on. The ridiculous nature of stock photos and stock video is something that all marketers can relate to. Yet many of us still keep using this stuff. I first wrote about visual gobbledygook in a 2009 [Who the hell are these people?](https://www.webinknow.com/2009/10/who-the-hell-are-these-people.html) It remains one of my most popular posts. **Poking fun** The company behind this video - [Dissolve](http://www.dissolve.com) - provides footage on a wide variety of topics for use in television, web, and corporate videos. How cool that they are promoting their business by poking fun at it. And they are getting tons of attention as a result. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Advertising ](https://www.davidmeermanscott.com/blog/topic/advertising) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|0 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|0 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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