I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wai...
I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.
The new book An Ugly Truth: Inside Facebook's Battle for Domination, released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.
At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.