I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational ...
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."
Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?
If I was going to trial, I’d hire a lawyer to advise me. And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me.
Marketers have many choices about how we interact with existing and potential customers. We can be selfish, doing things for short-term revenue hits that annoy our best customers. Or we can build fans by focusing on what’s best for long-term loyalty.
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.
Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important. The way the telephone is answered (or routed into phone tree hell), the ease of making a payment (or not knowing what a bill is...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
