I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Have you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.
The new book An Ugly Truth: Inside Facebook's Battle for Domination, released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.
What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.
Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real background! Fake virtual backgrounds are cheesy.
Trust and honesty are hallmarks of building fans of a company, product, or idea. When a company breaks its customers’ trust, it takes a very long time to earn it back. In early November, I received an email from PayPal telling me that they will be sending me, without my perm...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
