Sorry, no, I am not your colleague

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Worst Practices  |  Business to Business

junk mailHave you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?

What’s up with that?

According to Merriam-Webster, a colleague is: “an associate or coworker typically in a profession or in a civil or ecclesiastical office and often of similar rank or status; a fellow worker or professional.”

Sure, this is probably just a pet peeve of mine. I get that.

But when I see an email that starts out that way my brain turns off. I just delete the damn thing.

I often get “Dear Colleague” emails from trade organization pitching something such as a call for nominations for the annual awards.

If I am on your list, you should know my name. It’s better to either say “Dear David” or just leave the salutation out completely.


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