David Meerman Scott Books

David Meerman Scott is the author or co-author of 12 books and the series editor of six. Four of his books are international bestsellers.

His books "The Fandom Playbook" and "Fanocracy" offer strategies and tactics to build fans of any organization, product, service, idea, or art. His books detailing fandom marketing in practice include "Marketing Lessons from the Grateful Dead" (fandom around the most iconic band in history) and "Marketing the Moon" (how NASA built fans of the Apollo lunar program, which was the inspiration for two films).