Six months on the BusinessWeek bestseller list. More than 375,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic now in a revised and updated 6th edition.
“When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.” — Brian Halligan, CEO of HubSpot
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.
“Buyers today have so much more information than they did a decade ago. If you are using old school traditional sales models it’s probably time to rethink some things.” JJ Ramberg, host of “Your Business” on MSNBC
The story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. Written with Richard Jurek and with a foreword by Gene Cernan, the last man to walk on the moon. Now in production, a feature-length documentary based on the book!
"Marketing the Moon… chronicles the public-relations triumphs and disasters that, in many ways, determined the fate of the Apollo program." - "The New Yorker"
Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master "Real-Time Marketing and PR" today and become the first to act, the first to respond, and the first to win!
“With his acute ear for the cash register and his journalist’s sense of urgency, no one understands the value of time better than David Meerman Scott.” – Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
What Every Business Can Learn from the Most Iconic Band in History
Written with Brian Halligan, CEO of HubSpot. The Grateful Dead – rock legends, marketing pioneers
“Like all the best teachers, this book inspires you to do your own thinking in your own way and I found it enlightening and liberating.”
– Financial Times
A WORLD WIDE RAVE What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you’re located in San Francisco, Dubai, or Reykjav?k. It’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.
He seems to have it all: youth, money, fame and a TV-star girlfriend. But Richard is booted out of the family’s worldwide newspaper empire with only the shell of an internet company to his name.
She seems to have nothing: a salary slave in Japan’s giant Kuriyama Corporation, Mariko must find an Internet company to fund in order to save her job, ambitions, and self-esteem.
Racy and riveting, Eyeball Wars is delighting savvy readers with an addictive tale packed with memorable characters.
I am editing a series of books for John Wiley & Sons, Inc.
The New Rules of Social Media book series includes titles that expand on the ideas of my bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.