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David Meerman Scott Books
David Meerman Scott is the author or co-author of 12 books and the series editor of six. Four of his books are international bestsellers.
His books "The Fandom Playbook" and "Fanocracy" offer strategies and tactics to build fans of any organization, product, service, idea, or art. His books detailing fandom marketing in practice include "Marketing Lessons from the Grateful Dead" (fandom around the most iconic band in history) and "Marketing the Moon" (how NASA built fans of the Apollo lunar program, which was the inspiration for two films).
Coming October 28, 2026
Building Your Human Connection in a World of Digital Chaos
The Fandom Playbook
Building Your Human Connection in a World of Digital Chaos
Fandom isn't just for actors, athletes, musicians, and authors anymore! It can be rocket fuel for anybody who chooses to focus on inspiring and nurturing true fans. It's about a human approach to business.
Follow-up to the Wall Street Journal bestseller Fanocracy
The playbook to grow fans of your business
Dozens of examples of success
