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A Wall Street Journal bestseller
Fanocracy
Turning Fans into Customers and Customers into Fans
Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
“Our customers are no ordinary customers; they are die-hard fans..."
"They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business.”
Joe De Sena, founder & CEO of Spartan
"A focus on the customer is THE essential component for scaling up..."
“In our three decades advising tens of thousands of CEOs and executives, I've learned that most spend too much time internally. In Fanocracy, David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”
Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of "Scaling Up"
"The single most important force in my business is the relationship that I have with my fans..."
“Yes, singing ability, songs, and industry support help tremendously, but the direct fan to artist friendship is the most coveted tool in the equation. Fanocracy truly emphasizes the importance and how-to’s that are necessary to maximize that all important friendship. I just read it, it’s FANTASTIC.”
Ronnie Dunn (Brooks & Dunn)
"David and Reiko make the idea of fan culture real, accessible, and actionable for all business..."
“David and Reiko make the idea of fan culture real, accessible, and actionable for all business—big, small, nonprofit, for-profit, b2b... and yes, even yours! Most of all, they shine a light on the joy of growing a business when you're surrounded by customers who positively LOVE what you do.”
Ann Handley, WSJ bestselling author of "Everybody Writes" and "Content Rules"
Table of Contents
Chapter 1: Our Story
Chapter 2: Strength Through Fandom
Chapter 3: The Power of Fan-Centric Business
Chapter 4: Get Closer Than Usual
Chapter 5: Let Go of Your Creations
Chapter 6: Give More Than You Have To
Chapter 7: Build Identity to Become More Than the Product
Chapter 8: Be Smart About Influencers
Chapter 9: Break Down Barriers
Chapter 10: Listen to Rehumanize
Chapter 11: Tell the Truth, Especially When it Hurts
Chapter 12: Develop Employees Who Are Fans
Chapter 13: A Passionate Life