MARKET TO WIN WITH THE SIXTH EDITION OF THIS MODERN-DAY BUSINESS CLASSIC!
The 6th Edition of The New Rules of Marketing & PR from David Meerman Scott on Vimeo.
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages from Albanian to Vietnamese. In the latest 6th edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately.
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The new 6th edition includes a dozen fresh new examples of success. I’ve also updated many of the existing case studies that appear throughout the book. I’ve added sections on some of the important new services that have emerged since the previous edition including Facebook Live and Snapchat.
I also revised and streamlined the book to make it more readable. To be honest, it got a little bloated over the past decade. I removed a bunch of content that just wasn’t important enough. The biggest such change was the elimination of the chapter on mobile marketing. It may seem radical to get rid of the chapter on the marketing aspect of reaching people via mobile devices and mobile applications. These days we’re using our mobile devices more than ever. But that’s precisely why I cut the chapter. Mobile marketing is now so important that it seemed odd to dedicate just one chapter out of twenty-four.
The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.
praise | translations - 29 languages, from Albanian to Vietnamese