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Worst Practices (2)
The Latest from David Meerman Scott
On LinkedIn, Educate and Inform Instead of Interrupt and Sell
Social Media | Worst Practices | Marketing the Moon | Personal branding | Sales Strategies | Business to Business
On LinkedIn, Educate and Inform Instead of Interrupt and Sell
September 21st, 2021|1 min read
Sorry, no, I am not your colleague
Worst Practices | Business to Business
Sorry, no, I am not your colleague
September 3rd, 2021|0 min read
When Fandom Turns Into a Cult
Worst Practices | Book Reviews | Facebook | Research and Analysis | Fanocracy
When Fandom Turns Into a Cult
August 25th, 2021|3 min read
An Ugly Truth: Inside Facebook's Battle for Domination
Social Media | Worst Practices | Facebook | Books
An Ugly Truth: Inside Facebook's Battle for Domination
July 14th, 2021|2 min read
Don’t Annoy Customers With Stupid Surveys!
Worst Practices | New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Fanocracy
Don’t Annoy Customers With Stupid Surveys!
June 29th, 2021|1 min read
Time to Eliminate Toxic Military Metaphors in Communications
Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising
Time to Eliminate Toxic Military Metaphors in Communications
May 18th, 2021|1 min read
What to Do When Lawyers Push Back on Your Marketing and Social Media
Social Media | Worst Practices | New Rules of Marketing and PR | Business to Business | Corporate blogging
What to Do When Lawyers Push Back on Your Marketing and Social Media
September 9th, 2020|1 min read
Zoom Virtual Backgrounds Are Terrible For Your Brand
Worst Practices | Personal branding | Best Practices | Fanocracy | Virtual Events
Zoom Virtual Backgrounds Are Terrible For Your Brand
April 30th, 2020|1 min read
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Building Trust and Honesty With Your Customers: How PayPal Falls Short
Worst Practices | Marketing | Fanocracy
Building Trust and Honesty With Your Customers: How PayPal Falls Short
November 11th, 2019|3 min read
When “Good” Design #Fails Badly
Worst Practices | Research and Analysis
When “Good” Design #Fails Badly
October 24th, 2019|1 min read
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
Here’s what you need to know
Social Media | Worst Practices | Book Reviews | Marketing | Advertising
Here’s what you need to know
March 21st, 2019|1 min read
Building Fandom with Technology: What NOT to Do
Worst Practices | Case Studies | Research and Analysis
Building Fandom with Technology: What NOT to Do
February 17th, 2019|2 min read
Eliminate Television And You Can Do Anything!
Worst Practices | Best Practices
Eliminate Television And You Can Do Anything!
August 27th, 2018|1 min read
NOW Is The Time To Begin
Worst Practices | Best Practices | Master Newsjacking course
NOW Is The Time To Begin
August 22nd, 2018|1 min read
Hotel Case Study: How Excellent Service Can Build Fandom
Worst Practices | Case Studies | Best Practices | Fanocracy
Hotel Case Study: How Excellent Service Can Build Fandom
July 19th, 2018|2 min read
Old Rules of Marketing vs New Rules of Marketing
Worst Practices | New Rules of Marketing and PR | Marketing | Advertising | Best Practices
Old Rules of Marketing vs New Rules of Marketing
July 10th, 2018|0 min read
Are You Marketing Like American Cheese?
Worst Practices | writing | copywriting | Marketing | Advertising
Are You Marketing Like American Cheese?
June 20th, 2018|1 min read
IHOP Lying To Its Customers: How NOT To Build Fandom
Worst Practices | Case Studies | Marketing | Newsjacking
IHOP Lying To Its Customers: How NOT To Build Fandom
June 12th, 2018|3 min read
When The Boss Says "No!" To New Marketing
Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Best Practices
When The Boss Says "No!" To New Marketing
May 29th, 2018|2 min read