Branding Gone Amok™

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Worst Practices  |  Case Studies  |  Fanocracy

shutterstock_1554045272This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

The body copy of the email included 7 marks including duplicates of what was in the subject line plus Citi Mobile® App or Citi® Online.

This is what happens when lawyers have undue influence on the communications team.

Citi Mastercard email subject

Sure, I understand that a company needs to protect its trademarks and those of its partners. But can’t that be done in the fine print at the bottom of the email?

Why does communications need to get all legal in the subject line and body copy of the communications?

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